Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 1:

  What is the skill set you need to build emails with dynamic content?

  A. CSS
  B. HTML
  C. Ampscript
  D. SSJS
  C. Ampscript

• Question 2:

  Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers

  A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
  B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
  C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
  D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
  E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
  B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
  C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
  E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

• Question 3:

  What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

  A. An auto-generated text version will be sent with your HTML email.
  B. A custom text version will be sent with your HTML email.
  C. The email will avoid detecting by various SPAM filters.
  D. Open and click activity are tracked in either version.
  A. An auto-generated text version will be sent with your HTML email.
  D. Open and click activity are tracked in either version.

• Question 4:

  A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.

  What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles?

  A. Publication list
  B. Exclusion data extension
  C. Auto-suppression list
  D. Suppression list
  C. Auto-suppression list

• Question 5:

  Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday. Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

  A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
  B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
  C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
  D. Salesforce Data Entry event with filter criteria on Contact Object where `Date of Birthday equal to Today'
  C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
  D. Salesforce Data Entry event with filter criteria on Contact Object where `Date of Birthday equal to Today'

• Question 6:

  A customer asks why the send time values within an email are not being added to a Send Log. Which two actions would successfully write send time variables to their Send Log? (Choose two.)

  A. Ensure the values to log exist in the Additional Email Attributes.
  B. Match an AMPscript variable name to a Send Log field.
  C. Enable send logging to a data extension during send process.
  D. Use the WriteToLog() AMPscript function the content.
  B. Match an AMPscript variable name to a Send Log field.
  C. Enable send logging to a data extension during send process.

• Question 7:

  Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to

  the latest blog entries as part of the newsletter.

  Which two solutions could pull in the RSS feed at the time of send?

  Choose 2 answers

  A. Dynamic Content
  B. AMPscript
  C. Personalization Strings
  D. External Content
  C. Personalization Strings
  D. External Content

• Question 8:

  A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

  What key issue should be addressed? Choose 3 answers

  A. How will Marketing Cloud and the database sync up?
  B. Will new users have an "Email ID"?
  C. What will be used as the Subscriber Key?
  D. What publication lists will be used?
  E. Will the company need a custom preference center?
  A. How will Marketing Cloud and the database sync up?
  B. Will new users have an "Email ID"?
  C. What will be used as the Subscriber Key?

• Question 9:

  A customer provides a file containing only new and updated subscriber records exported from its marketing database.

  1.

  The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.

  2.

  The customer requires that the import completes prior to 4AM.

  3.

  On average, the file will contain about 2 million rows of data each day.

  Based on the customer's requirements and recommended best practices, how should the daily file be imported?

  A. Import the file to a data extension, using the 'add and update' method.
  B. Import the file to a list, using the 'update only' method.
  C. Import the file to a list, using the 'add and update' method.
  D. Import the file to a data extension, using the 'overwrite' method.
  A. Import the file to a data extension, using the 'add and update' method.

• Question 10:

  Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?

  A. Exclusion Script
  B. Auto-suppression List
  C. Suppression List
  D. Exclusion List
  B. Auto-suppression List