Salesforce Certified Marketing Cloud Consultant SFMC (SP25)

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.

What statements are accurate regarding Attribute Groups? Choose 2 answers

Customer Event:

1. gather data through a tablet-based webform as part of a raffle into a data extension.
2. Winner is randomly selected.
3. After the event, an email should be sent to the participants to gather opt ins for marketing emails.

Define 2 things necessary:

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

A retail company does business in both the United States and Canada. They have a loyalty program in

which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy? Choose 2 answers

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.

Which sequence of activities in Journey Builder should accomplish this?

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?