Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 1:

  Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

  What solution should they use?

  A. Automation Studio and Interaction Builder
  B. Journey Builder
  C. Automation Studio
  D. Automation Studio and Journey Builder
  D. Automation Studio and Journey Builder

• Question 2:

  Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes. Which two activities would be automation? Choose 2 answers

  A. Import Activity
  B. Verification Activity
  C. Data Extract Activity
  D. Filter Activity
  B. Verification Activity
  D. Filter Activity

• Question 3:

  Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

  What would be required to process the correct subscribers?

  A. Journey Settings > No re-entry
  B. Contact Evaluation > Evaluate all records
  C. Contact Evaluation > Evaluate new records only
  D. Journey Settings > Use email attribute from Contacts
  C. Contact Evaluation > Evaluate new records only

• Question 4:

  A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend'

  A. Create an auto-suppression list populated with subscriber keys.
  B. Populate a list using a query to exclude the subscriber key.
  C. Create an exclusion list with the known email addresses.
  D. Create an auto-suppression list populated with the known email addresses.
  D. Create an auto-suppression list populated with the known email addresses.

• Question 5:

  When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?

  A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
  B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
  C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
  D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
  C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

• Question 6:

  Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

  A. Configuration Manager
  B. Change Sets
  C. Deployment Manager
  D. Ant Migration Tool
  C. Deployment Manager

• Question 7:

  Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

  A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
  B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
  C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
  D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
  A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

• Question 8:

  A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers

  A. They may utilize an external FTP site.
  B. The directory is unable to be used by another File Drop Automation.
  C. The directory used by the file trigger should be inside the import directory.
  D. The directory cannot contain more than five file triggers.
  B. The directory is unable to be used by another File Drop Automation.
  C. The directory used by the file trigger should be inside the import directory.

• Question 9:

  Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

  What recommendation would a consultant provide on the architecture to fulfill this requirement?

  A. Implement two separate Marketing Cloud instances.
  B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
  C. Create one or more additional business units for testing.
  D. Use Subscriber Filter per business unit to filter production from test data.
  A. Implement two separate Marketing Cloud instances.

• Question 10:

  A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.

  What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles?

  A. Publication list
  B. Exclusion data extension
  C. Auto-suppression list
  D. Suppression list
  C. Auto-suppression list