A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Establish data relationships and create Data Filters for the marketer to modify.
C. Create SQL Query Activities for the marketer to modify.
D. Link the data extensions in an Attribute Group.
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 am. and 6am, the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
A. Run a SQL Query at 12:30 a.m. to create a suppression list.
B. Run an Import Definition at 12 a.m. to create a suppression list.
C. Create a Journey Goal to exit subscribers from the Journey.
D. Create and enable a BLOCKOUT window In MobileConnect.
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?
A. TransformJSON() AMPscript Function
B. ParseJSON content block within Content Builder
C. BuildRowSetFromJSON() AMPscript Function
D. SSJS platform function ParseJSON
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
A. Google Analytics 360
B. Data Studio
C. Einstein Engagement Scoring
D. Audience Studio
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
A. Create and execute a Data Filter on the _Click data view.
B. Create and execute a Subscriber Engagement report.
C. Create and execute a SQL Query against the _Click data view.
D. Create and execute a Tracking Extract.
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to `shipped' that day through a journey.
Which two methods should be used to filter entry into the journey? (Choose two.)
A. Entry Source Filter
B. Decision Split
C. SQL Query
D. Filter Activity
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
A. Decision Split Activity using both Contact and Journey Data
B. Decision Split Activity using only Journey Data
C. Einstein Split Activity
D. Decision Split Activity using only Contact Data
Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected?
A. Ensure "Common Misspellings" is selected as one of the Reply Filters
B. Ensure the DNS Record Redirect is correctly configured
C. Ensure the two phrases are added to a filtered keyword list
D. Ensure the two phrases are added to the "Filtered Keywords" data extension
Northern Trail Outfitters wants to improve their personalization of goods and services using an expansive set of data.
What product facilitates the sharing of first, second, and third-party data between data gathering partners?
A. Data Studio
B. Personalization Builder
C. Contact Builder
D. Interaction Studio
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