Salesforce Marketing Cloud Consultant MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 301:

  A customer has three data extensions that need to be added to Contact Builder

  1.

  Customers contains customer information

  2.

  Orders contains order information

  3.

  Products contains product information How should these data extensions be linked within an Attribute Group? Choose 2

  A. Customer Data Customers Orders Products

  B. Customer Data Customers Orders Products

  C. Customer Data Customers Orders Products

  D. Customer Data Products Orders Customers

  Correct Answer: BD

• Question 302:

  Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

  A. What the offer will be

  B. When to send the email

  C. Who the offer come from

  D. How to determine engagement

  Correct Answer: A

• Question 303:

  A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.

  How should the customer individualize the email content?

  A. Personalization Strings

  B. Substitution Strings

  C. Dynamic Content Areas

  D. Guide Template Language

  Correct Answer: C

• Question 304:

  The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

  Which three items does Preview and Test check for in an email message? Choose 3 answers

  A. Correct syntax is used on any AMPscript in the email's code.

  B. Personalization strings map to attributes or data extension fields.

  C. Grammar and spelling in the email text is correct.

  D. Each content block specified in a dynamic content rule exists.

  E. Words or phrases used may trigger spam filters.

  Correct Answer: ABD

• Question 305:

  A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

  1.

  Use an existing Paste HTML email for the first send.

  2.

  Make only minor changes to the email creative for future sends.

  3.

  Send to the subscriber list.

  4.

  Deploy emails manually for now, but possibly automate in the future.

  Which send method should be used?

  A. Guided Send

  B. Triggered Send

  C. Send Flow Activity

  D. Send Email Activity

  Correct Answer: C

• Question 306:

  How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

  A. Marketing Channel Manager Role

  B. Regional or Local Administrator Role

  C. Marketing Cloud Administrator Role

  D. Email marketing manager role

  Correct Answer: AC

• Question 307:

  Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

  What could be configured to meet this request?

  A. Configure the Contact Extract Activity in Automation Studio

  B. Query the _Subscriber Data View and Extract it weekly

  C. Query the _Contact Data View and transfer it weekly

  D. Schedule the Contacts Counts Standard Report

  Correct Answer: D

• Question 308:

  A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

  Which steps should be used to accomplish this in Journey Builder?

  A. Define Goal, Send Email, Wait, Decision Split

  B. Random Split, Send Email, Wait, Define Goal

  C. Define Goal, Update Contact Data, Send Email, Wait

  D. Update Contact Data, Wait, Send Email, Join

  Correct Answer: C

• Question 309:

  What are two ways Contact builder can alter the data in Data Extensions?

  A. Add Single Record

  B. Extract Data

  C. Clear Records

  Correct Answer: AC

• Question 310:

  Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

  A. Profile attributes

  B. Preference attributes

  C. Publication Lists D. Preference Lists

  Correct Answer: C