Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 301:

  Customer Event:

  1.

  gather data through a tablet-based webform as part of a raffle into a data extension.

  2.

  Winner is randomly selected.

  3.

  After the event, an email should be sent to the participants to gather opt ins for marketing emails. Define 2 things necessary:

  A. data extension with opt in status
  B. Send email activity which contains a link to subscription center
  C. WebCollect
  D. SmartCapture
  B. Send email activity which contains a link to subscription center
  D. SmartCapture

• Question 302:

  Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

  What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

  A. Regional store manager's name and email address for each customer.
  B. Each customer's region code and the manager's name and email address for each region code.
  C. Name and email address for each regional store manager stored on a lookup table.
  D. Region code, regional store manager's name, and email address for each customer.
  D. Region code, regional store manager's name, and email address for each customer.

• Question 303:

  An online retailer would like to utilize Journey Builder interactions for sending post- purchase communications to their customers. What Contact Entry mode best fits this scenario?

  A. No re-entry
  B. Re-entry anytime
  C. Re-entry only after existing
  D. Re-entry after time
  C. Re-entry only after existing

• Question 304:

  A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 am. and 6am, the customer prefers the message to not be sent.

  What solution should a consultant recommend to meet the criteria?

  A. Run a SQL Query at 12:30 a.m. to create a suppression list.
  B. Run an Import Definition at 12 a.m. to create a suppression list.
  C. Create a Journey Goal to exit subscribers from the Journey.
  D. Create and enable a BLOCKOUT window In MobileConnect.
  D. Create and enable a BLOCKOUT window In MobileConnect.

• Question 305:

  During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

  1.

  Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

  2.

  Contact records will be augmented by relational data tables via Contact Builder.

  3.

  The customer data file will contain 5M records with 40+ attributes.

  4.

  One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

  5.

  A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?

  A. Data extensions allow for add/update Import activity.
  B. Data extensions can store HTML code as an attribute.
  C. Data extensions support Customer ID to be used as Subscriber Key.
  D. Data extensions are necessary for Contact Builder
  D. Data extensions are necessary for Contact Builder

• Question 306:

  Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

  What approach would a consultant recommend?

  A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
  B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
  C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
  D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
  D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

• Question 307:

  When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

  A. Create a new Attribute Group referencing all email address fields in Data Designer.
  B. Create a new Import to populate subscriber email addresses into All Subscribers.
  C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
  D. Add all email address fields into the Contact Configuration screen in the correct order
  D. Add all email address fields into the Contact Configuration screen in the correct order

• Question 308:

  Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?

  A. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
  B. Custom profile and subscription centers will not be required.
  C. Once an account is upgraded to Multi-Org, it cannot be turned off.
  D. Existing accounts cannot be upgraded to Multi-Org.
  C. Once an account is upgraded to Multi-Org, it cannot be turned off.

• Question 309:

  Northern Trail Outfitters (NTO) uses Campaigns in Sales Cloud to help calculate ROI on marketing campaigns. They want to automatically display Campaign Member email behavior on the Campaign record for email messages sent to a Campaign through Marketing Cloud Connect. NTO currently uses the Campaign Member Status field to track custom statuses on Campaigns and they do not want to alter it.

  Which two recommendations should the consultant make to help meet these requirements? (Choose two.)

  A. Create a Process in Process Builder to update a custom field with the values.
  B. Configure Campaign Member Integration to map the tracking values.
  C. Change the Campaign Member Status fields to correspond to tracking.
  D. Use the custom Activity field installed with the Managed Package.
  A. Create a Process in Process Builder to update a custom field with the values.
  C. Change the Campaign Member Status fields to correspond to tracking.

• Question 310:

  A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

  Which two Marketing Cloud features will support this effort?

  Choose 2 answers

  A. Data Designer
  B. Cloud Pages
  C. Web Analytics Connector
  D. Content Builder
  C. Web Analytics Connector
  D. Content Builder