Salesforce Marketing Cloud Consultant MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 41:

  Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points

  balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500

  contacts for any send.

  What should be used to prevent emails from being sent if they exceed 2500 contacts?

  A. Query Activity

  B. Script Activity

  C. Stop Activity

  D. Verification Activity

  Correct Answer: D

• Question 42:

  Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.

  What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

  A. Entry Data

  B. Journey Data

  C. Salesforce Data

  D. Contact Data

  Correct Answer: B

  Reference: https://help.salesforce.com/articleView?id=sf.mc_jb_journey_settings.htmandtype=5

• Question 43:

  A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.

  What is the implication of this data model when using Marketing Cloud Connect?

  A. The customer will be unable to use synchronized data extensions.

  B. Email Sends will fail if the Contact ID or Lead ID is not included.

  C. Tracking Data will not be returned to the Sales Cloud email recipient.

  D. The customer will be able to use Reports and Campaigns as audiences.

  Correct Answer: B

  Reference: https://help.salesforce.com/articleView?id=sf.mc_co_salesforce_data_extensions.htmandtype=5

• Question 44:

  Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

  Which activities would Marketing Cloud use to automate this campaign?

  A. Refresh Mobile Filtered List and Outbound Send

  B. Import Mobile Contacts and Outbound Send

  C. Import Mobile Contacts and Send SMS

  D. Refresh Mobile Filtered List and Send SMS

  Correct Answer: C

• Question 45:

  A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

  What should a consultant recommend to meet these criteria?

  A. Query all subscribers from the Sent Data View when creating the send.

  B. Create an exclusion data extension populated with the identified subscribers.

  C. Create a suppression list populated with the identified subscribers.

  D. Import the identified subscribers into a list when creating the send.

  Correct Answer: A

• Question 46:

  Northern Trail Outfitters' marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

  What solution should be recommended to allow for long-term self-sufficiency in segmentation?

  A. Attribute Groups

  B. Publication Lists

  C. Query Activities

  D. Data Filters

  Correct Answer: D

• Question 47:

  A new customer requests assistance in selecting a data model that can scale with the brand as it grows. They want a configuration where they can easily add new attributes as needed to their daily CRM imports and use it right away for dynamic content. They would also like to use the data available as referential data in triggered sends for personalization as needed. The customer will send to a minimum of 1,000,000 subscribers.

  Which data entry model should meet their needs?

  A. Import into a Data Extension

  B. Journey Data Source

  C. Import into a List

  D. API Data Extension Injection

  Correct Answer: A

• Question 48:

  A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsidiary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons, just as they are in Sales Cloud. The integration user in Sales Cloud has the profile "System Administrator".

  What action should the consultant take to accomplish this?

  A. Enable the Scope By User setting in Salesforce Integration tab

  B. Implement a custom integration to support this requirement

  C. Once users are integrated Salesforce Entry Events automatically filter contacts based on Sales Cloud permissions

  D. Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud

  Correct Answer: A

• Question 49:

  Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.

  How should they connect the data?

  A. Data Designer

  B. Entry Source Data Extension

  C. Contact Configuration

  D. Data Relationships

  Correct Answer: B

  Reference: https://help.salesforce.com/articleView?id=000314015andlanguage=en_USandmode=1andtype=1

• Question 50:

  Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

  What processes should they utilize to ensure a timely delivery across email and SMS?

  A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

  B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

  C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

  D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

  Correct Answer: A