Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 71:

  A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

  What should a consultant recommend?

  A. Use the WSProxy via SSJS to deploy the email after capturing form data.
  B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
  C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
  D. Use a Triggered Send Data Extension to capture form data and deploy the email.
  D. Use a Triggered Send Data Extension to capture form data and deploy the email.

• Question 72:

  A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.

  1.

  The data extension will hold each contact's response as well as the time stamp of the click.

  2.

  The contact will receive an email two days after the click event.

  3.

  Both emails should be sent via Journey Builder.

  What is the optimal solution to record the click activity prior to sending the second email?

  A. Use a landing page to record the click and trigger an email.
  B. Leverage the Decision Split and create a Custom Activity.
  C. Leverage the Engagement Split and the Update Contact Activity.
  D. Use a landing page to record the click in the data extension.
  C. Leverage the Engagement Split and the Update Contact Activity.

• Question 73:

  A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

  A. Analyst
  B. Administrator
  C. Data Manager
  D. Content Creator
  A. Analyst
  D. Content Creator

• Question 74:

  An existing triggered send needs to be updated with new content Select the correct sequence

  A. Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
  A. Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

• Question 75:

  Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK. In which two ways should this segment be created?

  A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
  B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
  C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
  D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
  A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

• Question 76:

  Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?

  A. Population in Contact Builder
  B. MobileConnect Demographics
  C. Data Designer Attribute Group
  D. Profile Attributes.
  B. MobileConnect Demographics

• Question 77:

  For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.

  Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

  A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  B. Personalization Strings still allow PII to be displayed within an email.
  C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
  D. Tokenized Sending should be combined with field-level data encryption for additional security.
  B. Personalization Strings still allow PII to be displayed within an email.
  C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

• Question 78:

  A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.

  Which import type should be used?

  A. Overwrite
  B. Add Only
  C. Add/Update
  D. Update Only
  C. Add/Update

• Question 79:

  Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

  What recommendation would a consultant provide on the architecture to fulfill this requirement?

  A. Implement two separate Marketing Cloud instances.
  B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
  C. Create one or more additional business units for testing.
  D. Use Subscriber Filter per business unit to filter production from test data.
  A. Implement two separate Marketing Cloud instances.

• Question 80:

  A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers

  A. They may utilize an external FTP site.
  B. The directory is unable to be used by another File Drop Automation.
  C. The directory used by the file trigger should be inside the import directory.
  D. The directory cannot contain more than five file triggers.
  B. The directory is unable to be used by another File Drop Automation.
  C. The directory used by the file trigger should be inside the import directory.