A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
A. Import the identified subscribers into a list when creating the send.
B. Create an exclusion data extension populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
A. Select 'Normalize Phone Number* in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.
ABC Company wants to automate the sending of shipping notices and a customer survey.
1.
Shipping notices will be sent once a day.
2.
The shipping file will be placed on the FTP some time after 4:00 p.m.
3.
The shipping data will be sorted in the Shipping Notice data extension.
4.
A field in the data extension will contain the shipping date.
5.
The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements? Choose 2 answers
A. Scheduled Automation
B. File Drop Automation
C. SQL Query D. Decision Split
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
B. Journey Builder Transactional Send Journey.
C. Automation with a Send SMS and Send Email activity in separate consecutive steps.
D. Journey Builder multi-step journey with an API entry event and a decision split.
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
A. One parent BU and two child BUs with their own Sender Authentication Packages.
B. One parent BU with three additional private domains.
C. One parent BU and one child BU
D. One parent BU and three child BUs with their own Sender Authentication Packages.
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to
determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
A. Do they need to support UTF-8 characters in their SMS?
B. Do they need to support different From Names by country?
C. Do they need to have independent reporting on SMS sends by country?
D. Do they need to support inbound messages in each country?
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
A. Set up and pull data from a SendLog Archive Data Extension.
B. Filter data using a Filter Activity on SendLog Data Extension.
C. Set up and pull data from _Sent and .Subscriber Data Views.
D. Set up and pull data from Tracking Extracts in Automation Studio.
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
A. Interaction Studio
B. Social Studio
C. Advertising Studio
D. Audience Studio
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