Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 81:

  A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

  A. Import the identified subscribers into a list when creating the send.
  B. Create an exclusion data extension populated with the identified subscribers.
  C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
  D. Create a suppression list populated with the identified subscribers.
  C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.

• Question 82:

  A customer needs to link demographic information to its model in Contact Builder. What type of relationship should be used?

  A. One-to-Many
  B. One-to-One
  C. Many-to-One
  D. Many-to-Many
  B. One-to-One

• Question 83:

  Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?

  A. TransformJSON() AMPscript Function
  B. ParseJSON content block within Content Builder
  C. BuildRowSetFromJSON() AMPscript Function
  D. SSJS platform function ParseJSON
  D. SSJS platform function ParseJSON

• Question 84:

  Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

  In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?

  Choose 2 answers

  A. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
  B. Match the external keys of the sender profile and data extension containing account representative details.
  C. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
  D. Use substitution strings to populate the From Name and From Email values in the sender profile.
  C. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
  D. Use substitution strings to populate the From Name and From Email values in the sender profile.

• Question 85:

  A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

  Which activities should be included in the customer's journey?

  A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
  B. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
  C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
  D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
  A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

• Question 86:

  Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?

  A. Smart Capture form on website
  B. Salesforce Triggered Sends
  C. File import to data extension
  D. Batch file dropped to SFTP
  B. Salesforce Triggered Sends

• Question 87:

  Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

  A. Keyword opt in and SMS Messaging
  B. Smart Capture and Triggered email messaging
  C. CloudPages opt in to Event Journey
  D. Existing Email Event Notification Subscription
  A. Keyword opt in and SMS Messaging

• Question 88:

  A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

  Which order of Automation Studio activities should be recommended?

  A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
  B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
  C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
  D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
  C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

• Question 89:

  What is a capability of the Import within Contact Builder? Choose 2 answers

  A. The data source can be a local file, data filter, or file on any FTP.
  B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
  C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
  D. In order to use Map by Header Row, the fields in the DE and file must match exactly.
  B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
  D. In order to use Map by Header Row, the fields in the DE and file must match exactly.

• Question 90:

  When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

  A. Supplemental data for an interaction in Journey Builder.
  B. Database of record other than All Subscribers.
  C. One-to- Many Relationship to the Contact Record.
  D. Data for both Email and MobileConnect sends.
  B. Database of record other than All Subscribers.