Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 61:

  A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data

  field indicating the type of email the customer is to receive.

  What question should be asked to determine a data/segmentation strategy?

  Choose 2 answers

  A. Will customers be able to sign up for the loyalty program at the store?
  B. Is the purpose of these emails for acquisition or retention or transactional?
  C. Will multiple languages be used, with a "From Name" lookup table needed?
  D. Will version values/meanings change, precluding reusable AMPscript?
  C. Will multiple languages be used, with a "From Name" lookup table needed?
  D. Will version values/meanings change, precluding reusable AMPscript?

• Question 62:

  Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

  What solution should they use?

  A. Automation Studio and Interaction Builder
  B. Journey Builder
  C. Automation Studio
  D. Automation Studio and Journey Builder
  D. Automation Studio and Journey Builder

• Question 63:

  If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.

  What is the issue causing less emails to go out? Select one.

  A. High Watermark if journey builder
  B. Preference center is too strict
  C. Deliverability issues on account
  D. Email frequency too high
  A. High Watermark if journey builder

• Question 64:

  Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.

  What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

  A. Entry Data
  B. Journey Data
  C. Salesforce Data
  D. Contact Data
  B. Journey Data

• Question 65:

  A customer wants to link web analytics data to subscriber data. How should this be set up in Data Designer?

  A. Link to Marketing Cloud data extensions
  B. Link to the Marketing Cloud API
  C. Link to the Web Analytics SFTP
  D. Link to the Web Analytics Provider API
  A. Link to Marketing Cloud data extensions

• Question 66:

  Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

  A. %%view_as_webpage%%
  B. %%view_email_url%%
  C. %%vawp%%
  D. %%view_online%%
  A. %%view_as_webpage%%

• Question 67:

  Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

  What would be required to enable sending emails from their new domain without impacting deliverability?

  A. An additional IP address
  B. An additional Sender Authentication Package
  C. An additional private domain
  D. Register the new domain in Setup > From Address Management
  A. An additional IP address

• Question 68:

  Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

  A. What the offer will be
  B. When to send the email
  C. Who the offer come from
  D. How to determine engagement
  A. What the offer will be

• Question 69:

  Which statement is correct regarding tracking aliases? Choose 2 answers

  A. Tracking aliases are found in Tracking and some standard reports.
  B. Tracking aliases are associated with a URL in HTML as: tag="alias text".
  C. Tracking aliases can differentiate click activity in an email to the same URL.
  D. Tracking aliases are primarily relevant when used with email conversion tracking.
  C. Tracking aliases can differentiate click activity in an email to the same URL.
  D. Tracking aliases are primarily relevant when used with email conversion tracking.

• Question 70:

  A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

  A. Get existing records updated with new Keys sourced from Sales Cloud instance.
  B. Identify what key the customer wants and have the MC Contact model control it.
  C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
  D. Purge the current records and carry on with new keys sourced from Sales Cloud.
  A. Get existing records updated with new Keys sourced from Sales Cloud instance.
  D. Purge the current records and carry on with new keys sourced from Sales Cloud.