MARKETING-CLOUD-CONSULTANT Exam Details

  • Exam Code
    :MARKETING-CLOUD-CONSULTANT
  • Exam Name
    :Salesforce Certified Marketing Cloud Consultant SFMC (SP25)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :335 Q&As
  • Last Updated
    :May 28, 2026

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

  • Question 51:

    Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed. What should the consultant do to diagnose the issue?

    A. Initiate a log to troubleshoot package-related API calls.
    B. Change the connection option to Scope by User.
    C. Ensure the System User is assigned the Standard User Profile.
    D. Manually clear the OAuth token to refresh the connection.

  • Question 52:

    What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

    A. The option to convert a qualified Lead to a Contact.
    B. Flexibility to wait based on duration or a specific time.
    C. Native execution of a Server-side JavaScript activity.
    D. The ability to send an email to a Salesforce audience.

  • Question 53:

    Northern Trail Outfitters configured Marketing Cloud Connect with their Community Cloud instance and wants to ensure contacts who have not provided consent will only receive transactional communication. This process should be automated based on the change of the HasOptedOutOfEmail field in Community Cloud, which is the consent master. Emails will be sent from both the Marketing Cloud and Community Cloud user interfaces.

    What should a consultant consider when fulfilling this requirement?

    A. The contact consent status is required to be imported to All Subscribers via API or Automation.
    B. The Community Cloud connection only supports Users and not Contacts or Leads.
    C. The HasOptedOutOfEmail field should be selected at send time via Marketing Cloud Connect.
    D. Transactional and Commercial sends are treated the same by Marketing Cloud Connect.

  • Question 54:

    Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

    Which two reasons could be the cause?

    Choose 2 answers

    A. Synchronized Data Sources only push data every 15 minutes
    B. ContactID was used as Subscriber Key
    C. Email Address was used as Subscriber Key
    D. Individual Level Tracking was not selected in Marketing Cloud Configuration

  • Question 55:

    A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

    Which steps will solve how replies are managed by the application?

    Choose 3 answers

    A. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
    B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
    C. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
    D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
    E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

  • Question 56:

    A customer wants to store financial data related to invoicing in its data extensions. What field type should be used?

    A. Number
    B. Currency
    C. Float
    D. Decimal

  • Question 57:

    A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

    Which method should be used to automate their monthly promotional email?

    A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
    B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
    C. Create a file drop automation which includes an Import File Activity and triggered send.
    D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

  • Question 58:

    A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?

    A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
    B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
    C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
    D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

  • Question 59:

    Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? Choose 2 answers

    A. All filters created before will adapt automatically to the new cardinality.
    B. All scheduled sends using a filter based on one of the data extensions should be reviewed.
    C. A contact may NOT show up in the filter based on one of the data extensions.
    D. One of the data extensions must be deleted from the attribute group in order to change the cardinality.

  • Question 60:

    Which two statements about a database of record are correct? Choose 2 answers:

    A. A database of record is a centralized storage repository of data about objects or people
    B. A database of record is any database that contains subscriber data
    C. A database of record is system in which subscriber's status is maintained
    D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

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