Salesforce Marketing Cloud Consultant MARKETING-CLOUD-CONSULTANT Questions & Answers

• Question 311:

  A company collects subscriptions on its website. It does the following:

  1.

  Compiles that subscription list in a database in the website Content Management System (CMS).

  2.

  Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

  3.

  Uses Marketing Cloud as the database of record.

  4.

  Sends up to five emails a week based on subscriber engagement with prior sends.

  Which automation sequence (excluding waits) should cover these requirements?

  A. File Transfer > Import File > Measures > Send Email

  B. File Transfer > Import File > SQL Query > Send Email

  C. File Transfer > SQL Query > Measures > Send Email

  D. File Transfer > Data Extract > Filters > Send Email

  Correct Answer: B

• Question 312:

  A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:

  1.

  Use SmartCapture forms to write data into event registration data extensions.

  2.

  Cross-reference the records in each registration data extension with corresponding invitation email sends.

  3.

  Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

  Which skill is needed to build an efficient solution?

  A. AMPscript

  B. SQL

  C. HTML

  D. CSS

  Correct Answer: A

• Question 313:

  If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.

  What is the issue causing less emails to go out? Select one.

  A. High Watermark if journey builder

  B. Preference center is too strict

  C. Deliverability issues on account

  D. Email frequency too high

  Correct Answer: A

• Question 314:

  Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers

  A. Increase volume of emails to a wider audience.

  B. Increase the use of dynamic content in emails.

  C. Adopt a Cart Abandonment Email Campaign.

  D. Introduce more identity verification steps in check out process.

  Correct Answer: BC

• Question 315:

  NTO wants not only to send to their best customers, but also those most likely to buy.

  What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

  A. last purchase date

  B. proximity to store

  C. lifetime purchase value

  D. conversion rate

  Correct Answer: ACD

• Question 316:

  A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

  What consideration should a consultant provide to the customer?

  A. All mobile app users will create additional Contacts in Marketing Cloud.

  B. User device data is unavailable in Contact Builder for up to 24 hours.

  C. Existing users will create additional Contacts in Marketing Cloud.

  D. Newly registered users will create additional Contacts in Marketing Cloud.

  Correct Answer: D