Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
A. Smart Capture form on website
B. Salesforce Triggered Sends
C. File import to data extension
D. Batch file dropped to SFTP
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
A. Create and send an email in Email Studio to test the connection and validate tracking.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect? Choose 3 answers
A. Long and Short Codes are not available for all countries.
B. NTO would be charged by mobile operators directly for messages.
C. Inbound messaging only works with local Long or Short Codes.
D. Not all countries are supported by MobileConnect.
E. Opting in for messages can only be done via inbound message.
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
A. A common field like Physical Address for Contact Key.
B. A number field such as subscriber's phone number for Contact Key.
C. An email address for Contact Key.
D. A GUID or another generated ID for Contact Key.
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended?
A. Create additional attribute fields in the main contact data extension.
B. Create new Salesforce data extension and link it to the other data extensions.
C. Create a new data extension and link it to the other data extensions.
D. Create a new data extension and link It as a new population.
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
A. Individual ID
B. Contact ID
C. CampaignMember ID D. External ID
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
A. Check the Include Replies as Attachments box in the RMM settings.
B. Use RMM dynamic content blocks to render the email reply body.
C. Query the RMM data view for the reply body and reference it from a data extension.
D. Use RMM personalization strings to render the email reply body.
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
A. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
B. Custom profile and subscription centers will not be required.
C. Once an account is upgraded to Multi-Org, it cannot be turned off.
D. Existing accounts cannot be upgraded to Multi-Org.
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
A. Send Logs
B. Data views
C. Tracking Extracts
D. Scheduled Reports
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A. Enable the package for all business units in the Marketing Cloud account.
B. Create a separate installed package for each individual web form.
C. Instruct the web team to store the client ID and secret in the client-side code.
D. Ensure the package scope includes Read and Write permissions for data extensions.
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