Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 1:

  What is the difference between hard bounces and soft bounces?

  A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
  B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
  C. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
  D. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
  B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email

• Question 2:

  Which two statements differentiate smart lists from segmentations? (Choose two.)

  A. A lead can exist in multiple segments within the same segmentation.
  B. Smart lists can only generate information on the lead for the past 90 days.
  C. A lead can exist in multiple smart lists.
  D. Snippets can be dynamically changed based on segmentation.
  E. Snippets are created from smart lists.
  C. A lead can exist in multiple smart lists.
  D. Snippets can be dynamically changed based on segmentation.

• Question 3:

  Given the Active Lead Model program:

  

  From where are the tokens inherited?

  A. Behavioral Scoring folder
  B. Lead Scoring folder
  C. z_Archive folder
  D. Active Lead Scoring Model program
  B. Lead Scoring folder

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024

• Question 4:

  What are the components of an Engagement Program Dashboard? (Choose three.)

  A. Engagement Over Time
  B. Clicks
  C. Pending sends
  D. Engagement Score
  E. Highest Engagement
  F. Membership ROI
  A. Engagement Over Time
  D. Engagement Score
  E. Highest Engagement

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/The+Engagement+Dashboard

• Question 5:

  On a People Performance report, how is timeframe restricted?

  A. Date of Activity
  B. Both a and c
  C. Sent Date
  D. Created Date
  C. Sent Date

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036

• Question 6:

  What needs to be done to track the success of programs using a custom channel?

  A. Ensure forms are local to the program
  B. Upload the list of attendees to a list in the program
  C. Ensure that program statuses are being updated
  D. Include a "Responded" program status
  C. Ensure that program statuses are being updated

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

• Question 7:

  Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

  A. Add a new My Token to the program called {{my.webinar URL}}
  B. Create a smart campaign using the Fills Out Form trigger
  C. Create a smart campaign using the Send Alert flow step
  D. Change the form settings to operational
  E. Create an email that includes the {{member.webinar URL}} token
  F. Change the email settings to operational
  G. Create an email that includes the {{webinar.link URL}} token
  B. Create a smart campaign using the Fills Out Form trigger
  E. Create an email that includes the {{member.webinar URL}} token
  F. Change the email settings to operational

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form-To-Limit-Registration/td-p/198765

• Question 8:

  A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:

  Send an email to the lead owner Create an Interesting Moment What should be done to ensure this?

  A. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow
  B. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Alert' and `Interesting Moment' Steps in the Flow
  C. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow
  D. Set up a Smart Campaign with a `Score was Changed' filter in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow
  C. Set up a Smart Campaign with a `Score is Changed' trigger in the Smart List, and `Send Email' and `Interesting Moment' Steps in the Flow

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Send+Alert

• Question 9:

  What form field type can be used to capture URL parameters?

  A. Input Masking Fields
  B. Hidden Form Fields
  C. Dynamic Form Fields
  D. Anonymous Form Fields
  B. Hidden Form Fields

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Set+a+Hidden+Form+Field+Value

• Question 10:

  What is the reporting impact of selecting an acquisition program when importing a list?

  A. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.
  B. The acquisition program is required to show program success in the List Performance report.
  C. The acquisition program is required to show the number and percent of new names in the Program Performance report.
  D. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.
  C. The acquisition program is required to show the number and percent of new names in the Program Performance report.