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MARKETO-MCE Real Exam Questions

Marketo Certified Expert

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Question 1 Multiple choice

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

  1. A

    Sample size

  2. B

    Champion/Challenger

  3. C

    Segment size

  4. D

    Dynamic content

  5. E

    Winning criteria

Show answer and explanation

Correct answers: C, D

Question 2 Single choice

A marketer wants the country field values in a database to be standardized.

What can a marketer do to achieve this?

  1. A

    Use a Smart Campaign to update non-standard values

  2. B

    Create a new custom field

  3. C

    Assign a default value to all new leads

  4. D

    Create static lists for each country

Show answer and explanation

Correct answer: A

Explanation

References:
https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842

Question 3 Multiple choice

In which two ways can a marketer avoid a spamtrap? (Choose two.)

  1. A

    Establish a direct Opt-in process for all leads

  2. B

    Email leads who have been inactive for more than 6 months

  3. C

    Purge the database of inactive leads

  4. D

    Purchase lists from data vendors

Show answer and explanation

Correct answers: A, C

Explanation

References:
https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

Question 4 Single choice

A marketing director is asked to email leads to invite them to a company event.

Which Program Channel Type should be used to register leads and host the event onsite?

  1. A

    Tradeshow Channel

  2. B

    Email Blast

  3. C

    Roadshow Channel

  4. D

    Webinar Channel

Show answer and explanation

Correct answer: B

Question 5 Multiple choice

Given the following message to the sales team:

"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"

Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

  1. A

    System token

  2. B

    Trigger token

  3. C

    Company token

  4. D

    Email script token

  5. E

    Member token

  6. F

    Lead token

Show answer and explanation

Correct answers: B, E, F

Question 6 Single choice

Which step is necessary to add a custom column to a lead report?

  1. A

    Select the Smart List(s)

  2. B

    Drag over Opportunity Columns

  3. C

    Select Export Rows

  4. D

    Activate Custom Columns in Admin

Show answer and explanation

Correct answer: A

Explanation

References:
https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report

Question 7 Single choice

The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

  1. A

    Add A/B Test

  2. B

    Schedule

  3. C

    New Email

  4. D

    Edit Smart List

Show answer and explanation

Correct answer: C

Explanation

References:
https://gosolomon.com/mce-study-guide-program-fundamentals/

Question 8 Multiple choice

Which two behaviors can be tracked with Munchkin code? (Choose two.)

  1. A

    Web page visits

  2. B

    Web page clicks

  3. C

    Social media activity

  4. D

    Web page bookmarks

  5. E

    Average time spent on site

Show answer and explanation

Correct answers: A, E

Explanation

References:
https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your
+Website

Question 9 Hotspot

HOTSPOT

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

Question diagram
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Correct answer diagram
Question 10 Multiple choice

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

  1. A

    When setting the stream cadence in an engagement program stream that contains email assets and nested programs

  2. B

    When sending a newsletter email with an email program

  3. C

    When sending an invitation email with a batch smart campaign in an event program

  4. D

    When setting the stream cadence in an engagement program stream that contains only email assets

  5. E

    When sending a confirmation email with a trigger smart campaign in a default program

Show answer and explanation

Correct answers: A, C

Explanation

References:
https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and-Nurturing-Initiatives/gpm-p/241728