Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 41:

  Which form option is needed to use advanced thank you pages?

  A. External URL
  B. Form defined
  C. None
  D. Another available landing page
  A. External URL

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/How-To-Handle-Multiple-External-Thank-You-Pages-From-a-Single/td-p/36856

• Question 42:

  A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type. Which form property should be edited?

  A. Mask Input
  B. Visibility Rules
  C. Validation Message
  D. Field Type
  B. Visibility Rules

• Question 43:

  A marketing director is asked to email leads to invite them to a company event. Which of following Program Channel Type should be used to register leads and host the event onsite?

  A. Email Blast
  B. Webinar Channel
  C. Roadshow Channel
  D. Tradeshow Channel
  B. Webinar Channel

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  Explanation/Reference:

• Question 44:

  Which type of score should sales look at to identify purchasing authority?

  A. Demographic
  B. Engagement
  C. Account
  D. Behavioral
  A. Demographic

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  Explanation/Reference:

  Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

• Question 45:

  A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed. How can the URL of the landing page be changed?

  A. URL Tools > Edit URL Settings
  B. Landing Page Editor > Change URL
  C. URL Builder > SEO URL
  D. Rename URL > SEO link
  A. URL Tools > Edit URL Settings

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL

• Question 46:

  A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs. How is the acquisition program assigned to a lead?

  A. A lead needs to be sent to a CRM to receive an acquisition program.
  B. A lead fills out a form on a landing page in the program.
  C. A lead is added to the CRM and synced to Marketo.
  D. Admin Acquisition Program is automatically assigned to new leads.
  A. A lead needs to be sent to a CRM to receive an acquisition program.

• Question 47:

  How is Marketo different from an email service provider (ESP)?

  A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
  B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
  C. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
  D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
  D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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  Explanation/Reference:

  Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing-automation.html

• Question 48:

  Given the webinar program statuses below, which of the statements is true?

  

  A. Once members are marked as "Attended", they cannot move to "Attended On-demand".
  B. Once members are marked as "Attended", they cannot move to "No Show".
  C. Once members are marked as "Registered", they cannot move to "Waitlisted".
  D. Once members are marked as "Registered", they cannot move to "Invited".
  A. Once members are marked as "Attended", they cannot move to "Attended On-demand".

• Question 49:

  The communication limits for your Marketo instance are as follows:

  

  Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both nonoperational.

  Which statement is true?

  A. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
  B. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.
  C. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
  D. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.
  B. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

• Question 50:

  In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

  A. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
  B. When sending a newsletter email with an email program
  C. When sending an invitation email with a batch smart campaign in an event program
  D. When setting the stream cadence in an engagement program stream that contains only email assets
  E. When sending a confirmation email with a trigger smart campaign in a default program
  A. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
  C. When sending an invitation email with a batch smart campaign in an event program

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and-Nurturing-Initiatives/gpm-p/241728