Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 31:

  A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region. What would be the best way to accomplish this?

  A. Add a custom column to the Program Performance Report.
  B. Use a custom tag as a filter on the setup tab of the Program Performance Report.
  C. Use a filter on the smart list of the Program Performance Report.
  D. Use the drill down feature of the Program Performance Report.
  B. Use a custom tag as a filter on the setup tab of the Program Performance Report.

• Question 32:

  The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. Given the screenshot:

  

  In which component of the Control Panel will the schedule for the email be set?

  A. Add A/B Test
  B. Schedule
  C. New Email
  D. Edit Smart List
  C. New Email

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  Explanation/Reference:

  Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/

• Question 33:

  An engagement program to promote a new online training series has two objectives:

  A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

  A. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
  B. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
  C. Two streams: one to add people to the program and the other to promote more new attendees
  D. Two streams: one to promote attendance and the other to encourage completion
  B. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
  D. Two streams: one to promote attendance and the other to encourage completion

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  Explanation/Reference:

• Question 34:

  Which feature of Marketo requires an approval segmentation prior to it being functional?

  A. Custom Snippets
  B. Dynamic Content
  C. System Tokens
  D. Program Cloning
  B. Dynamic Content

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content

• Question 35:

  By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?

  A. Lead token for a Custom Field value
  B. System token for the Unsubscribe Link
  C. My token for a lead's Company Name
  D. System token for the Web View Link
  B. System token for the Unsubscribe Link

• Question 36:

  Which step is necessary to add a custom column to a lead report?

  A. Select the Smart List(s)
  B. Drag over Opportunity Columns
  C. Select Export Rows
  D. Activate Custom Columns in Admin
  A. Select the Smart List(s)

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report

• Question 37:

  Given the following message to the sales team:

  "John Smith filled out form "Chicago Tradeshow" on October 11, 2013"

  Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

  A. System token
  B. Trigger token
  C. Company token
  D. Email script token
  E. Member token
  F. Lead token
  B. Trigger token
  E. Member token
  F. Lead token

• Question 38:

  A marketing director is asked to email leads to invite them to a company event.

  Which Program Channel Type should be used to register leads and host the event onsite?

  A. Tradeshow Channel
  B. Email Blast
  C. Roadshow Channel
  D. Webinar Channel
  B. Email Blast

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  Explanation/Reference:

• Question 39:

  A lead is deemed sales ready.

  What is an appropriate method to communicate this to sales?

  A. Update lead acquisition program
  B. Send the lead an alert
  C. Update lead status
  D. Marketing suspend the lead
  C. Update lead status

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351

• Question 40:

  The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

  Who receives the new content at the next cast?

  A. All leads in the program with an engagement score higher than 5.
  B. All leads who have not exhausted content in the entire program.
  C. All leads who have exhausted content in the entire program.
  D. All leads who are in the first stream of the program.
  C. All leads who have exhausted content in the entire program.

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/What-happens-to-exhausted-leads-when-new-content-is-added/td-p/57316