Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 51:

  A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails. What is required to begin sending emails?

  A. Stream cadence must be set.
  B. Engagement score must be turned on.
  C. The engagement program stream must be activated.
  D. Archived content must be shown.
  A. Stream cadence must be set.

• Question 52:

  A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

  A. The report will identify the first program status as a success and calculate based on that.
  B. The report will return a null value for cost per success.
  C. The report will identify the last program status as a success and calculate based on that.
  D. The report will return an error for cost per success.
  B. The report will return a null value for cost per success.

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885

• Question 53:

  A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

  

  Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

  A. The attribute `Topics of Interest' will be updated. `Region' and `Profile Type' won't get an update.
  B. All attributes will be updated.
  C. The attribute `Region' will be updated. `Profile Type' and `Topics of Interest' won't get an update.
  D. The attribute `Profile Type' will be updated. `Region' and `Topics of Interest' won't get an update.
  D. The attribute `Profile Type' will be updated. `Region' and `Topics of Interest' won't get an update.

• Question 54:

  What is a reason to include a text version with an HTML one when sending an email?

  A. Including a text version makes it more likely for people to click.
  B. Text emails have higher delivery rates than HTML.
  C. Text emails offer a better user experience than HTML.
  D. Some email clients can only receive text emails.
  D. Some email clients can only receive text emails.

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  Explanation/Reference:

• Question 55:

  A marketer wants to identify duplicate leads using the person's full name instead of email address. How can the marketer accomplish this task?

  A. Adjust the duplicate System Smart List filter value to Full Name
  B. Create a Smart List using the Full Name filter and the duplicate constraint
  C. Edit duplicate identification settings in the Admin panel
  D. Create a segment using Full Name
  A. Adjust the duplicate System Smart List filter value to Full Name

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td-p/47687

• Question 56:

  Which two asset types can be used in an engagement program stream? (Choose two.)

  A. Program
  B. Report
  C. Email
  D. Landing page
  E. Social button
  A. Program
  C. Email

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs

• Question 57:

  Which field should a marketer use to pause emailing to a lead?

  A. Email Suspended
  B. Unsubscribed
  C. Marketing Suspended
  D. Blacklisted
  C. Marketing Suspended

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend-communication/m-p/122917

• Question 58:

  Which type of email can be sent without an unsubscribe link at the bottom?

  A. A monthly newsletter for clients
  B. An ongoing nurture for prospects
  C. An autoresponder for a webinar registration
  D. A trade show invitation for past attendees
  C. An autoresponder for a webinar registration

• Question 59:

  A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?

  A. Email templates
  B. Tokens
  C. Segmentation
  D. Smart Lists
  A. Email templates

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208

• Question 60:

  An engagement program has a group of leads that a marketer no longer wants to send emails. Removing leads from the program also causes which data to be removed?

  A. Email performance
  B. Changes to the engagement program cadence
  C. Lead score
  D. Contribution to the engagement score
  D. Contribution to the engagement score

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  Explanation/Reference: