Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 71:

  By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready. How can this be communicated to sales?

  A. Use a Trigger Campaign to Send Alert
  B. Use a Trigger Campaign to Send Email
  C. Create a Lead Performance report for sales
  D. Change the Lead Score for the lead
  D. Change the Lead Score for the lead

• Question 72:

  A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads. What should be added as a flow step in a Smart Campaign to accomplish this?

  A. Add to SFDC Campaign
  B. Add to Engagement Program
  C. Add to Nurture Stream
  D. Add to Trash
  A. Add to SFDC Campaign

• Question 73:

  In which two ways can a marketer avoid a spamtrap? (Choose two.)

  A. Establish a direct Opt-in process for all leads
  B. Email leads who have been inactive for more than 6 months
  C. Purge the database of inactive leads
  D. Purchase lists from data vendors
  A. Establish a direct Opt-in process for all leads
  C. Purge the database of inactive leads

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

• Question 74:

  What is the purpose of a default value in a token?

  A. To display values like current Date/Time
  B. To show a value if a lead's referenced field is empty
  C. To refer to the name or description of a program
  D. To create custom variables at the Campaign Folder or Program level
  B. To show a value if a lead's referenced field is empty

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  Explanation/Reference:

• Question 75:

  A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address. What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

  A. Include an Unsubscribe link in all marketing emails
  B. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email
  C. Suppress all non-US respondents
  D. Create the processes to abide by a country's SPAM laws
  B. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email