Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 21:

  A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program. Which two settings must be configured for this test? (Choose two.)

  A. Sample size
  B. Champion/Challenger
  C. Segment size
  D. Dynamic content
  E. Winning criteria
  C. Segment size
  D. Dynamic content

• Question 22:

  Which three token types can be used to insert a date into an email? (Choose three.)

  A. Rich Text
  B. Date
  C. Calendar File
  D. Number
  E. Text
  F. Score
  B. Date
  C. Calendar File
  D. Number

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

• Question 23:

  HOTSPOT

  A company has never done lead scoring before and wants to build a scoring model.

  Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

  Answer options may be used more than once or not at all.

  Hot Area:

  

  

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  Explanation/Reference:

• Question 24:

  A marketer wants to have a form in a pop-up window on the company website. How can the marketer accomplish this?

  A. Choose Lightbox as the embed code type
  B. Design a landing page that gives the visual effect of a pop up window
  C. Change the form type to Lightbox under form settings
  D. Create a New RTP Dialog Web Campaign
  A. Choose Lightbox as the embed code type

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328

• Question 25:

  What is one difference between segmentations and smart lists?

  A. A lead can exist in multiple segmentations but not in multiple smart lists.
  B. Segmentations can be used to create dynamic content while smart lists cannot.
  C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
  D. Smart lists can be used in smart campaigns while segmentations cannot.
  B. Segmentations can be used to create dynamic content while smart lists cannot.

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  Explanation/Reference:

  Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/

• Question 26:

  The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads' score?

  A. -100
  B. {{System.Reset}}
  C. Reset
  D. = 0
  D. = 0

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403

• Question 27:

  A marketer wants the country field values in a database to be standardized. What can a marketer do to achieve this?

  A. Use a Smart Campaign to update non-standard values
  B. Create a new custom field
  C. Assign a default value to all new leads
  D. Create static lists for each country
  A. Use a Smart Campaign to update non-standard values

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842

• Question 28:

  A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

  What is the correct order in the Smart Campaign flow setup?

  A. Send Alert > Wait 30 Minutes > Send Email
  B. Send Email > Wait 30 Minutes > Send Alert
  C. Send Alert > Wait 30 Minutes > Send Alert
  D. Send Email > Wait 30 Minutes > Send Email
  B. Send Email > Wait 30 Minutes > Send Alert

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  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Email+Auto-Response

• Question 29:

  The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.

  In which two ways can this be done? (Choose two.)

  A. Set up a list called "reset leads score to 0" and add the lead to that list.
  B. Do nothing because unsubscribing automatically resets the score to "0".
  C. Mark the lead as marketing suspended because that will automatically change the score to "0".
  D. Set up a batch smart campaign with a flow action step to change the score to "0".
  E. Change the score manually to 0 on the Lead Details page.
  D. Set up a batch smart campaign with a flow action step to change the score to "0".
  E. Change the score manually to 0 on the Lead Details page.

• Question 30:

  A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists. How should this be done?

  A. Use Mark Input to display the abbreviation while storing the full state
  B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
  C. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
  D. Use Mark Input to display the full state value while storing the abbreviation
  B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

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  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298