Marketo MARKETO-MCE Online Practice Questions and Exam Preparation

Marketo MARKETO-MCE Online Questions & Answers

• Question 61:

  A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

  Which course of action will allow both definitions to be incorporated?

  A. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
  B. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
  C. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
  D. Implement a global scoring model that uses the weighted average of both of the provided scores
  D. Implement a global scoring model that uses the weighted average of both of the provided scores

• Question 62:

  What should be used to make program acquisition automatic?

  A. Local landing page
  B. Global form
  C. Global landing page
  D. Hidden form fields
  A. Local landing page

• Question 63:

  The following token is added to the text of an email: {{lead.First Name:default=there}}. What is the purpose of the text ":default=there"?

  A. To avoid an error message from showing if the field Company is empty
  B. To display "there" in the email if the field First Name is empty
  C. To avoid an error message from showing if the field First Name is empty
  D. To populate the first name field with "there" if the field First Name is empty
  B. To display "there" in the email if the field First Name is empty

  ---

  Explanation/Reference:

  Ref:https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/landing-pages/personalizing-landing-pages/tokens-overview.html?lang=en

• Question 64:

  A marketing manager needs to create a program to use when gating content on the company website.

  Which two channel type combinations are appropriate for this activity? (Choose two.)

  A. An Engagement program with channel Content
  B. An Email program with channel Gated Content
  C. A Default program with channel Email
  D. A Default program with channel Gated Content
  E. A Default program with channel Web Form
  A. An Engagement program with channel Content
  C. A Default program with channel Email

• Question 65:

  The marketing manager wants to compare year-over-year lead generation. Which report type delivers this information?

  A. Program Performance Report
  B. Revenue Explorer Report
  C. Lead Performance Report
  D. Leads by Revenue Stage
  C. Lead Performance Report

  ---

  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/ba-p/242879?ru=36499andsr=stream

• Question 66:

  An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high. Where can the scores be adjusted?

  A. Setup
  B. Email Script
  C. Smart List
  D. My Tokens
  A. Setup

  ---

  Explanation/Reference:

  Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792

• Question 67:

  A marketer is creating an autoresponder email to send a link to a piece of content. What is an incorrect use of a token?

  A. A text token for the link to a displayed image
  B. A text token for the link to the content
  C. A lead token for the lead's first name
  D. A styled rich text token for the subject line.
  B. A text token for the link to the content

• Question 68:

  Where is the setting to enable Progressive Profiling when designing a form found?

  A. Form Settings > Settings
  B. Admin functions
  C. Field Details
  D. Form Settings > Themes
  A. Form Settings > Settings

  ---

  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling

• Question 69:

  Where can you manage program report subscriptions? (Choose two.)

  A. In the Subscriptions tab of the report in Marketing Activities
  B. In the Subscriptions tab in Marketing Activities
  C. In the Subscriptions tab in Analytics
  D. In the Subscriptions tab in Database
  B. In the Subscriptions tab in Marketing Activities
  C. In the Subscriptions tab in Analytics

  ---

  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Manage+Report+Subscriptions

• Question 70:

  Which two behaviors can be tracked with Munchkin code? (Choose two.)

  A. Web page visits
  B. Web page clicks
  C. Social media activity
  D. Web page bookmarks
  E. Average time spent on site
  A. Web page visits
  E. Average time spent on site

  ---

  Explanation/Reference:

  Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website