A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
A. Use personalization strings created by selecting the data extension.Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
A. A scheduled automation to send emails to customers who made a purchase dailyA customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. What skill set should the customer team have for this solution to be viable?
A. HTMLWhat is a correct statement about a database of record? Choose 2 answers
A. A database of record is a centralized storage repository of data about objects or people.A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?
A. Salesforce Data Entry, SQL Query Activity, Task Activityn online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
1.
The email content will highlight new inventory each day.
2.
A small team will run both their digital marketing operations and their email program.
3.
A user needs to build, test, and send a daily email in less than an hour.
4.
Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
A. Will image URLs be available publicly?Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect. Which two considerations should be made before implementing this solution? (Choose 2 answers)
A. The OOTB Connector cannot update Salesforce Sale Cloud DirectlyTo fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was
recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
A. Select "Use separate 'Subscription Center' for this business unit" in SettingsAn entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
1.
Customer data (email address, first name, last name....)
2.
Event registration (email address, event ID, event name, event type, venue ID....)
3.
Venue details (venue ID, venue name, venue address....)
4.
Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder.
Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
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