Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 231:

  Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:

  1.

  Compiled in a database in the website Content Management System (CMS).

  2.

  Imported into Marketing Cloud nightly at 11 p.m.

  What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

  A. Engagement metrics will be passed into Marketing Cloud.
  B. They will need to integrate with the Marketing Cloud SOAP API.
  C. Unsubscribes should be synchronized between senders.
  D. The third-party send list should be pulled from the CMS
  B. They will need to integrate with the Marketing Cloud SOAP API.

• Question 232:

  Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North

  American Business Units.

  What two roles, custom or standard, could be assigned to this user to meet the requirement?

  Choose 2 answers

  A. Marketing Cloud Channel Manager
  B. Marketing Cloud Email Marketing Manager
  C. Marketing Cloud Regional or Local Administrator
  D. Marketing Cloud Administrator
  A. Marketing Cloud Channel Manager
  D. Marketing Cloud Administrator

• Question 233:

  A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

  What solution should the consultant propose, given the customer's requirements and available resources?

  A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
  B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
  C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
  D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
  A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

• Question 234:

  How do you add a contact in contact builder? Choose 2

  A. Import to MyLists
  B. Import to All Subscribers List
  C. Import to DE
  D. Add manually to All Subscribers
  A. Import to MyLists
  C. Import to DE

• Question 235:

  Which three statements about Send Log Data is correct?

  A. Uses Measures, filters and programs
  B. Accessed using query
  C. Can be viewed in standard report
  D. Can be stored for periods of time
  E. Added to a standard view
  A. Uses Measures, filters and programs
  B. Accessed using query
  D. Can be stored for periods of time

• Question 236:

  Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

  Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

  A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
  B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
  C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
  D. Replace the current data extension with a new data extension configured with a Retention Period.
  B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
  C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

• Question 237:

  Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

  A. Journey Data queried from main data extension
  B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
  C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
  D. Contact Data using Synchronized Data Sources
  D. Contact Data using Synchronized Data Sources

• Question 238:

  Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up?

  A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
  B. Journey Builder Transactional Send Journey.
  C. Automation with a Send SMS and Send Email activity in separate consecutive steps.
  D. Journey Builder multi-step journey with an API entry event and a decision split.
  B. Journey Builder Transactional Send Journey.

• Question 239:

  Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

  Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

  Choose 3 answers

  A. Use the web analytics platform to trigger behavioral remarketing emails.
  B. Track web activity from a click on an email URL back to a specific email campaign.
  C. Pass web conversion data back into Marketing Cloud for use in email reporting.
  D. Recognize web traffic as originating from email instead of another channel.
  E. Match subscribers to web activity by passing Subscriber ID through email links.
  B. Track web activity from a click on an email URL back to a specific email campaign.
  D. Recognize web traffic as originating from email instead of another channel.
  E. Match subscribers to web activity by passing Subscriber ID through email links.

• Question 240:

  A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

  Which steps should be used to accomplish this in Journey Builder?

  A. Define Goal, Send Email, Wait, Decision Split
  B. Random Split, Send Email, Wait, Define Goal
  C. Define Goal, Update Contact Data, Send Email, Wait
  D. Update Contact Data, Wait, Send Email, Join
  C. Define Goal, Update Contact Data, Send Email, Wait