Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 261:

  Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)

  A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
  B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
  C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
  D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
  A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
  D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

• Question 262:

  A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario?

  A. Personalization strings
  B. AMPscript
  C. SQL Query
  D. Guide Template Language
  B. AMPscript

• Question 263:

  A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.

  Which model would meet the requirements?

  A. Publication List with Lists
  B. Publication List with Data Extensions
  C. Exclusion List with Lists
  D. Exclusion List with Data Extensions
  B. Publication List with Data Extensions

• Question 264:

  Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.

  Which solution should the consultant recommend?

  A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
  C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
  D. Upload data files to Marketing Cloud using SFTP instead of FTP
  B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

• Question 265:

  What storage model should be used if a subscriber has more than one value for an attribute?

  A. Lists
  B. Profile Attribute
  C. Data Extensions
  D. Publication Lists
  B. Profile Attribute

• Question 266:

  What are data extension data retention policies?

  A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
  B. Settings to control when a data extension creates a back-up of the data it contains.
  C. Settings to define when a data extension or the data within the data extension is deleted.
  D. Settings to prevent users from deleting a Data Extension created by another user.
  C. Settings to define when a data extension or the data within the data extension is deleted.

• Question 267:

  North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

  1.

  Shipping notices will be sent once a day.

  2.

  The shipping file will be placed on the FTP sometime after 4:00 p.m.

  3.

  The shipping data will be stored in the shipping Notice data extension.

  4.

  A field in the data extension will contain the shipping data.

  5.

  The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships. Which workflow would most effectively enable NTO to do this?

  

  A. Option A
  B. Option B
  C. Option C
  D. Option D
  A. Option A

• Question 268:

  Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

  A. Import File > Data Extract > File Transfer > Import File
  B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
  C. Import File > Query > Data Extract > File Transfer > Import File
  D. File Transfer > Import File > Data Extract > File Transfer > Import File
  B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

• Question 269:

  Northern Trail Outfitters' marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

  What solution should be recommended to allow for long-term self-sufficiency in segmentation?

  A. Attribute Groups
  B. Publication Lists
  C. Query Activities
  D. Data Filters
  D. Data Filters

• Question 270:

  Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit?

  A. SOAP API Calls updating objects
  B. CreateSalesforceObject() AMPscript
  C. Login Calls
  D. Bulk API
  A. SOAP API Calls updating objects
  D. Bulk API