Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 251:

  Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

  How could they resolve this issue?

  A. Select 'Normalize Phone Number* in Journey settings.
  B. Format the phone field in Salesforce as +l[phonenumber],
  C. Select 'US' as the sending country in SMS activity.
  D. Configure the phone field in Salesforce as US locale.
  B. Format the phone field in Salesforce as +l[phonenumber],

• Question 252:

  The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality. Which three items does Preview and Test check for in an email message? Choose 3 answers

  A. Correct syntax is used on any AMPscript in the email's code.
  B. Personalization strings map to attributes or data extension fields.
  C. Grammar and spelling in the email text is correct.
  D. Each content block specified in a dynamic content rule exists.
  E. Words or phrases used may trigger spam filters.
  A. Correct syntax is used on any AMPscript in the email's code.
  B. Personalization strings map to attributes or data extension fields.
  D. Each content block specified in a dynamic content rule exists.

• Question 253:

  A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will

  continue to grow as the current purchase data is added.

  Which two questions should be asked for further discovery?

  Choose 2 answers

  A. Does their License include support for REST APIs?
  B. How many API calls are included in their License?
  C. Does their License include the Large Data Extensions feature?
  D. Why do they require 10 years of historical data in Marketing Cloud?
  B. How many API calls are included in their License?
  D. Why do they require 10 years of historical data in Marketing Cloud?

• Question 254:

  Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

  What consideration should be made before implementing this solution?

  A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
  B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
  C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
  D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
  D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

• Question 255:

  Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?

  A. Relational data extensions with primary keys to match subscribers with their data
  B. List model and Groups in Single Send Journeys
  C. Attribute group in Contact Builder for segmentation
  D. Data Extension Entry Source in Journey Builder with a filter
  B. List model and Groups in Single Send Journeys

• Question 256:

  Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

  A. Configuration Manager
  B. Change Sets
  C. Deployment Manager
  D. Ant Migration Tool
  C. Deployment Manager

• Question 257:

  Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

  Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

  A. Setting behavior-based goals
  B. Designing decision logic via an intuitive user interface
  C. Building simple segmented campaigns without SQL queries
  D. creating customer segments from multiple data extensions
  E. Processing zipped and encrypted file containing subscriber data
  B. Designing decision logic via an intuitive user interface
  C. Building simple segmented campaigns without SQL queries
  E. Processing zipped and encrypted file containing subscriber data

• Question 258:

  A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices. Which reasons warrants this implementation? Choose 2 answers.

  A. Support non-English responses with Reply Mail Management.
  B. Localized language and display options based on location and culture.
  C. Tracking information for campaigns sent by each office.
  D. Localized physical mailing address displayed in the default email footer
  B. Localized language and display options based on location and culture.
  C. Tracking information for campaigns sent by each office.

• Question 259:

  A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

  What recommendation would provide a scalable solution for the start-up?

  A. A scheduled automation to send daily transactional messages.
  B. A file drop automation to send transactional messages.
  C. A manual email send for each transactional message.
  D. Triggered email sends to deliver transactional messages.
  D. Triggered email sends to deliver transactional messages.

• Question 260:

  A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?

  A. Create a Salesforce Data Extension for the user to select during a Guided Send.
  B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
  C. Create data validation rules for the integrated user in Sales Cloud.
  D. Add custom links to the page layouts in Marketing Cloud
  A. Create a Salesforce Data Extension for the user to select during a Guided Send.