Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 221:

  Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named `Region' associates a subscriber to a geographical region.

  How could they ensure subscribers with a matching `Region' Profile Attribute value are available in each BU?

  A. Create a list in each BU and add subscribers with a matching Region to the list.
  B. Open the Profile Attribute Properties for the `Region' Profile Attribute and select the `Filter Subscribers by Attribute' option.
  C. Create a measure for each corresponding `Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
  D. Select `Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
  D. Select `Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

• Question 222:

  A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

  A. Recent Email Send Report
  B. Data Views
  C. Send Log
  D. Tracking Extract
  C. Send Log

• Question 223:

  A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?

  A. Currency
  B. Decimal
  C. Number
  D. Float
  B. Decimal

• Question 224:

  A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.

  Which automation workflow will accomplish this?

  A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
  B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
  C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
  D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
  D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

• Question 225:

  Which three statements are correct about Data Designer? Choose 3 answers

  A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
  B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
  C. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
  D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
  E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
  A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
  B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
  D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.

• Question 226:

  Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

  A. Profile attributes
  B. Preference attributes
  C. Publication Lists
  D. Preference Lists
  C. Publication Lists

• Question 227:

  A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

  What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

  A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
  B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
  C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
  D. Share Sales Cloud user licenses across Marketing Cloud users
  A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
  D. Share Sales Cloud user licenses across Marketing Cloud users

• Question 228:

  A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

  What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

  A. Email sends can be separated into Tracking folders for each brand.
  B. User roles can be customized to allow or deny specific permissions.
  C. Subscribers can be maintained at the Business Unit level.
  D. Brands can set their own physical address and SAP.
  C. Subscribers can be maintained at the Business Unit level.
  D. Brands can set their own physical address and SAP.

• Question 229:

  Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

  What product would help their use case?

  A. Report Studio
  B. Web Analytics Connector
  C. Interaction Studio
  D. Datorama
  D. Datorama

• Question 230:

  A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings

  1.

  Data for the campaign will be in two data extensions: Customer and New Accounts

  2.

  The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.

  3.

  The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m. Which automated workflow meets the customer's requirements?

  A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
  B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
  C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
  D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
  C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.