Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 211:

  Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

  Which solution should they use?

  A. Triggered Send Definition
  B. Transactional Messaging API
  C. Multi-Step journey with an API Event entry source
  D. Single Send journey with an API Event entry source
  B. Transactional Messaging API

• Question 212:

  Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed. What should be implemented to achieve these goals?

  A. Build out an internal business governance and process to support this.
  B. Set up Approval Workflow and Share setting inside Marketing Cloud.
  C. Integrate an outside CMS with all these permissions built in.
  D. Edit the Content Permissions and Restrictions by Role setting for each user.
  B. Set up Approval Workflow and Share setting inside Marketing Cloud.

• Question 213:

  Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email. What would a consultant recommend?

  A. Contact History
  B. Send Logs
  C. Tracking Extracts
  D. _Send Data Views
  B. Send Logs

• Question 214:

  Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

  What would be required to process the correct subscribers?

  A. Journey Settings > No re-entry
  B. Contact Evaluation > Evaluate all records
  C. Contact Evaluation > Evaluate new records only
  D. Journey Settings > Use email attribute from Contacts
  C. Contact Evaluation > Evaluate new records only

• Question 215:

  Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?

  A. Configure Multi-Org settings to account for two production instances in Setup.
  B. Rename and delete sandbox synchronized data extensions before connecting.
  C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
  D. Update query activities that reference the synchronized data extensions.
  D. Update query activities that reference the synchronized data extensions.

• Question 216:

  Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

  Which design should the consultant recommend to perform their analysis?

  A. Set up and pull data from a SendLog Archive Data Extension.
  B. Filter data using a Filter Activity on SendLog Data Extension.
  C. Set up and pull data from _Sent and .Subscriber Data Views.
  D. Set up and pull data from Tracking Extracts in Automation Studio.
  C. Set up and pull data from _Sent and .Subscriber Data Views.

• Question 217:

  A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy the email?

  A. Inject the subscriber into a Journey.
  B. Use the Transactional Messaging API.
  C. Execute a Triggered Emails Interaction.
  D. Use a User-Initiated Emails Interaction.
  B. Use the Transactional Messaging API.

• Question 218:

  Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.

  Which activity would they use to accomplish this?

  A. Decision Split Activity using both Contact and Journey Data
  B. Decision Split Activity using only Journey Data
  C. Einstein Split Activity
  D. Decision Split Activity using only Contact Data
  D. Decision Split Activity using only Contact Data

• Question 219:

  Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.

  How should they ensure this is accomplished?

  A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
  B. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
  C. RMM accounts are unable to support this behaviors.
  D. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
  C. RMM accounts are unable to support this behaviors.

• Question 220:

  A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

  What approach should the consultant recommend?

  Choose 2 answers

  A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
  B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
  C. Use Query Activities to create a Sendable Synchronized Data Extension.
  D. Use Data Filters to segment data to output a Sendable Data Extension
  A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
  B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.