Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 201:

  Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

  A. Filename is automatically passed to Import Activity with File Drop Automations
  B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
  C. Check the `Use filename from Automation' checkbox
  D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
  D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

• Question 202:

  Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?

  A. A common field like Physical Address for Contact Key.
  B. A number field such as subscriber's phone number for Contact Key.
  C. An email address for Contact Key.
  D. A GUID or another generated ID for Contact Key.
  B. A number field such as subscriber's phone number for Contact Key.

• Question 203:

  Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

  A. A field of Locale type containing the country code
  B. A field of Text type containing the country code plus mobile number
  C. A field of Locale type containing the locale code
  D. A field of Phone type containing the mobile number
  C. A field of Locale type containing the locale code
  D. A field of Phone type containing the mobile number

• Question 204:

  How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

  A. Marketing Channel Manager Role
  B. Regional or Local Administrator Role
  C. Marketing Cloud Administrator Role
  D. Email marketing manager role
  A. Marketing Channel Manager Role
  C. Marketing Cloud Administrator Role

• Question 205:

  A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,

  student demographics, and alumni information, is stored in external systems.

  Which two actions should be consultant recommend? Choose 2 answers

  A. Use Synchronized Data Sources to obtain data from Sales Cloud.
  B. Create an Import Activity to import alumni data into Salesforce Report.
  C. Create list attribute to store student data from Sales Cloud.
  D. Use Data Designer to link student and alumni data to the contact record.
  A. Use Synchronized Data Sources to obtain data from Sales Cloud.
  D. Use Data Designer to link student and alumni data to the contact record.

• Question 206:

  A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

  What step(s) should the customer take to move those subscribers back to 'Active'?

  A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
  B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
  C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
  D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
  A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

• Question 207:

  A company collects subscriptions on its websites. It does the following:

  Compiles that subscription list in a database in the website content Management System (CMS).

  Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

  Uses Marketing Cloud as the database of record.

  Sends up to five emails a week based on subscriber engagement with prior sends.

  What automation sequence (excluding waits) should cover these requirements?

  A. File Transfer > Import File > Measures > Send Email
  B. File Transfer > Import File > SQL Query > Send Email
  C. File Transfer > SQL Query > Measures > Send Email
  D. File Transfer > Data Extract > Filters > Send Email
  B. File Transfer > Import File > SQL Query > Send Email

• Question 208:

  A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.

  Which two components are appropriate for this solution? Choose 2 answers

  A. CloudPage with Web Collect to add entrants in to a data extension
  B. Send Email Activity with a link to a subscription center
  C. CloudPage with Smart Capture to add entrants in to a data extension
  D. Data extension with double opt-in status defined
  C. CloudPage with Smart Capture to add entrants in to a data extension
  D. Data extension with double opt-in status defined

• Question 209:

  A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

  1.

  Email #1 will be sent one month prior to the member's renewal date

  2.

  Email #2 will be sent one week prior to the member's renewal date

  3.

  Email #3 will be sent on the member's renewal date

  4.

  A master audience is updated in real time via the API Which steps should be included in the customer's automation?

  A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
  B. Three send definitions to the master data extension
  C. Import activity -> Three send definitions to the master data extension
  D. Three filter activities -> Three send definitions to the filtered audiences
  D. Three filter activities -> Three send definitions to the filtered audiences

• Question 210:

  Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. How should the consultant facilitate this within Contact Builder?

  A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
  B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
  C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
  D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
  D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.