Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 191:

  A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

  How could MobileConnect be used to accomplish this?

  A. Use a text-response message template with embedded AMPscript to capture the response.
  B. Use an info capture message template to capture the response.
  C. Use an outbound message template with embedded AMPscript to capture the response.
  D. Use a vote/survey message template to capture the response.
  B. Use an info capture message template to capture the response.

• Question 192:

  A marketer want to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

  A. Node.JS
  B. Apex
  C. SSJS
  D. GTL
  A. Node.JS

• Question 193:

  A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend'

  A. Create an auto-suppression list populated with subscriber keys.
  B. Populate a list using a query to exclude the subscriber key.
  C. Create an exclusion list with the known email addresses.
  D. Create an auto-suppression list populated with the known email addresses.
  D. Create an auto-suppression list populated with the known email addresses.

• Question 194:

  Which two statements about a database of record are correct? Choose 2 answers

  A. It is a centralized storage repository of data about objects or people.
  B. It is any database containing subscriber data.
  C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
  D. It is a system in which a subscriber's status is maintained.
  A. It is a centralized storage repository of data about objects or people.
  D. It is a system in which a subscriber's status is maintained.

• Question 195:

  Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

  A. They should have one dedicated IP address for every 100,000 messages send per month.
  B. They should have a shared IP since their volume is under 500,000 messages per month.
  C. They should have one SAP for transactional sends and another for commercial sends.
  D. They should send at least 250,000 messages per month to maintain their sender reputation.
  A. They should have one dedicated IP address for every 100,000 messages send per month.

• Question 196:

  Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement? Choose 2 answers

  A. Increase volume of emails to a wider audience
  B. Increase the use of dynamic content in emails
  C. Adopt a Cart Abandonment Email Campaign
  D. Introduce more identity verification steps in check out process
  B. Increase the use of dynamic content in emails
  C. Adopt a Cart Abandonment Email Campaign

• Question 197:

  A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

  That database only updates once a day where new records can be created and merged.

  The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

  The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email

  ID" in the database.

  What key issue should be addressed?

  Choose 3 answers

  A. How will Marketing Cloud and the database sync up?
  B. Will new users have an "Email ID"?
  C. What will be used as Subscriber Key?
  D. What publication lists will be used?
  E. Will the company need a custom preference center?
  A. How will Marketing Cloud and the database sync up?
  B. Will new users have an "Email ID"?
  C. What will be used as Subscriber Key?

• Question 198:

  Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

  A. %%BASEFILENAME_FROM_TRIGGER%%
  B. %%BASEFILENAME_FROM_FILEDROP%%
  C. Scheduled Starting Source
  D. File Drop Starting Source
  B. %%BASEFILENAME_FROM_FILEDROP%%
  D. File Drop Starting Source

• Question 199:

  A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? Choose 2 answers

  A. A form hosted on the company website that fires the entry event via REST API.
  B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
  C. A Smart Capture form hosted in CloudPages that populates the entry source.
  D. A form hosted on the company website that fires the entry event via SOAP API.
  C. A Smart Capture form hosted in CloudPages that populates the entry source.
  D. A form hosted on the company website that fires the entry event via SOAP API.

• Question 200:

  A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?

  A. Check the Scope by User box in Marketing Cloud.
  B. Create a User in Sales Cloud with a System Administrator Profile.
  C. Ensure that the User has the correct profile in Marketing Cloud.
  D. Ensure that the User is assigned as System Administrator in Sales Cloud.
  A. Check the Scope by User box in Marketing Cloud.