Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 181:

  Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

  A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
  B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
  C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
  D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
  C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

• Question 182:

  A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

  A. An automation that queries the Complaint data view.
  B. An automation that generates the Unsubscribe Event Extract.
  C. An automation that queries the Unsubscribe data view.
  D. An automation that generates the Complaint Tracking Extract.
  A. An automation that queries the Complaint data view.

• Question 183:

  Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

  1.

  A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

  2.

  A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL. Which feature should be used to display the list of products for each subscriber in this email?

  A. Lookup AMPscript function
  B. LookupRows AMPscript function
  C. Dynamic Content Block
  D. Enhanced Dynamic Content Block
  B. LookupRows AMPscript function

• Question 184:

  A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:

  1.

  Customer who searched for an item on their website

  2.

  Customers who abandoned a cart on their website

  3.

  Customers who made a purchase on their website

  Which three questions should the consultant ask in order to design the data structure to this solution?

  Choose 3 answers:

  A. Should customers exit the journey when the goal is met?
  B. How are the subscribers identified in your web analytics?
  C. How many messages should be included in each journey?
  D. Should a single customer exist in multiple journeys at the same time?
  E. How long after the behavior occurs will a subscriber need to enter a journey?
  B. How are the subscribers identified in your web analytics?
  D. Should a single customer exist in multiple journeys at the same time?
  E. How long after the behavior occurs will a subscriber need to enter a journey?

• Question 185:

  Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

  What should be recommended?

  A. Create a new business unit for the new brand.
  B. Request a second SAP for the existing business unit.
  C. Request a Private Domain to be added to the existing business unit.
  D. Implement a new SSL Certificate for the new brand.
  B. Request a second SAP for the existing business unit.

• Question 186:

  A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

  How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

  A. Salesforce Data Entry Source on the Contact Object
  B. Salesforce Campaign Entry Source on the Lead Object
  C. Salesforce Data Entry Source on the Account Object
  D. Welcome Email Configuration on the Account Object
  C. Salesforce Data Entry Source on the Account Object

• Question 187:

  A publishing company has presented the following:

  1.

  A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

  2.

  A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

  3.

  The customer's expiration date is included in the data file. What component should the customer's solution include? Choose 3 answers

  A. Suppression list
  B. Data Filter
  C. Triggered Send
  D. Template-based emails
  E. Automation Studio
  B. Data Filter
  D. Template-based emails
  E. Automation Studio

• Question 188:

  A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

  The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

  What solution should be recommended for execution efficiency?

  A. Use Automation Studio and Salesforce sends with campaign as an audience.
  B. Use Automation Studio to prepare personalization data and initiate journey.
  C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
  D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
  C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

• Question 189:

  An employee in a customer's IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The IT Director has asked that this employee be given the minimum permissions necessary to complete only these tasks.

  How should the Consultant configure the IT employee's account?

  A. Administrator role, with all Content and Subscriber permissions disabled
  B. Marketing Cloud Security Administrator role with account-wide access
  C. Data Manager role with access to only the Parent Business Unit
  D. Custom role with limited Administrator permissions enabled
  A. Administrator role, with all Content and Subscriber permissions disabled

• Question 190:

  Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

  A. Configure the Contact Extract Activity in Automation Studio
  B. Query the _Subscriber Data View and Extract it weekly
  C. Query the _Contact Data View and transfer it weekly
  D. Schedule the Contacts Counts Standard Report
  D. Schedule the Contacts Counts Standard Report