Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 141:

  When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?

  A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
  B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
  C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
  D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
  C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

• Question 142:

  The customer has the following requirements for storing engagement data in their data warehouse:

  1.

  All email open and click activity must be pulled daily from MC

  2.

  Output files must meet the specific requirements for the data warehouse

  3.

  All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

  A. Report activity that generates recent send summary report -> Report delivered directly to FTP
  B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
  C. Extract activity of tracking extracts that combines data into required file -> Transfer activity
  D. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
  C. Extract activity of tracking extracts that combines data into required file -> Transfer activity

• Question 143:

  Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

  Which two MobileConnect templates should be used to send the SMS message and capture the responses?

  A. Text Response
  B. Info Capture
  C. Outbound
  D. Data Capture
  A. Text Response
  B. Info Capture

• Question 144:

  A customer wants to send an email from Sales Cloud on behalf of the record owner.

  How should the consultant meet this requirement?

  Choose 2 answers

  A. Use the Organization-Wide Email address.
  B. Use a custom Delivery Profile.
  C. Use a custom Send Classification.
  D. Use the Send From Record Owner option
  C. Use a custom Send Classification.
  D. Use the Send From Record Owner option

• Question 145:

  A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

  What consideration should a consultant provide to the customer?

  A. All mobile app users will create additional Contacts in Marketing Cloud.
  B. User device data is unavailable in Contact Builder for up to 24 hours.
  C. Existing users will create additional Contacts in Marketing Cloud.
  D. Newly registered users will create additional Contacts in Marketing Cloud.
  D. Newly registered users will create additional Contacts in Marketing Cloud.

• Question 146:

  Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should NTO take to create Send Classifications? Choose 2 answers

  A. Define a Sender Profile
  B. Define a Subscriber-specific From Name
  C. Define custom Reply Mail Management
  D. Define a Delivery Profile
  A. Define a Sender Profile
  D. Define a Delivery Profile

• Question 147:

  Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?

  A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
  B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
  C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
  D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
  B. Use a Query Activity in Automation Studio to create a segment before entering the journey.

• Question 148:

  Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

  Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

  A. Number of brands/geographies which NTO operates
  B. Number of Sales Cloud sandboxes
  C. If testing/development business unit($) is required
  D. If data/content needs to be segregated between brands/geographies
  E. Number of Marketing Cloud users.
  A. Number of brands/geographies which NTO operates
  B. Number of Sales Cloud sandboxes
  C. If testing/development business unit($) is required

• Question 149:

  Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes. Which two activities would be automation? Choose 2 answers

  A. Import Activity
  B. Verification Activity
  C. Data Extract Activity
  D. Filter Activity
  B. Verification Activity
  D. Filter Activity

• Question 150:

  Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

  Which solution should the consultant recommend?

  A. One parent BU and two child BUs with their own Sender Authentication Packages.
  B. One parent BU with three additional private domains.
  C. One parent BU and one child BU
  D. One parent BU and three child BUs with their own Sender Authentication Packages.
  D. One parent BU and three child BUs with their own Sender Authentication Packages.