Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 151:

  NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

  A. no reentry
  B. reentry anytime
  C. reentry only after exiting
  D. reentry after time
  B. reentry anytime

• Question 152:

  A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.

  Which two approaches should the consultant recommend?

  Choose 2 answers

  A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
  B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
  C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
  D. Use Data Filters to segment data to output a Sendable Data Extension.
  A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
  B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.

• Question 153:

  Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

  What should be used to segment this audience?

  A. Use exclusion lists for the send - excluding those that already were sent the email
  B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
  C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
  D. Use SQL Query to filter the audience into a new data extension that is upserted every day
  B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

• Question 154:

  An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain. What is necessary to complete SAP setup?

  A. Route the domain through an IP address unique to the business unit.
  B. Configure link wrapping to redirect to the business unit's subdomain.
  C. Configure custom Reply Mail Management for the business unit's subdomain.
  D. Delegate a specific subdomain to the Marketing Cloud name servers.
  C. Configure custom Reply Mail Management for the business unit's subdomain.

• Question 155:

  Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?

  A. Google Analytics 360
  B. Data Studio
  C. Einstein Engagement Scoring
  D. Audience Studio
  C. Einstein Engagement Scoring

• Question 156:

  A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account. What functionality should be used to retrieve the necessary data?

  A. My Tracking
  B. My Reports
  C. Tracking Extract
  D. Data Views
  A. My Tracking

• Question 157:

  A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this?

  A. Engagement Split > Send email > Wait > Random Split > Send email
  B. Random Split > Send email > Join > Decision Split > Wait > Send email
  C. Random Split > Send email > Wait > Engagement Split > Join > Send email
  D. Decision Split > Send email > Engagement Split > Send email
  C. Random Split > Send email > Wait > Engagement Split > Join > Send email

• Question 158:

  A customer notices their open and click rates are very low.

  Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

  A. Use different subject lines and send "win back" emails with exclusive offers.
  B. Send inactive subscribers different messaging at a different frequency.
  C. Increase volume of sending, trying new times and days of the week.
  D. Remove subscribers who have not opened emails in three months.
  B. Send inactive subscribers different messaging at a different frequency.
  D. Remove subscribers who have not opened emails in three months.

• Question 159:

  An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

  1.

  The email content will highlight new inventory each day.

  2.

  A small team will run both their digital marketing operations and their email program.

  3.

  A user needs to build, test, and send a daily email in less than an hour.

  4.

  Images for the emails will be hosted on their website CMS.

  Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

  A. How often will the layout of the content in a content area change?
  B. What is the maximum file size of the images being used?
  C. What From Name will be used for these emails?
  D. Will image URLs be available publicly?
  E. How often will email content be image-only with text overlaying images?
  A. How often will the layout of the content in a content area change?
  B. What is the maximum file size of the images being used?
  D. Will image URLs be available publicly?

• Question 160:

  Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.

  What functionality would tie to additional long code Implementation?

  A. Do they need to support UTF-8 characters in their SMS?
  B. Do they need to support different From Names by country?
  C. Do they need to have independent reporting on SMS sends by country?
  D. Do they need to support inbound messages in each country?
  D. Do they need to support inbound messages in each country?