Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 161:

  What are the similarities between Automation Studio and Journey Builder?

  A. Have duration plus wait activity
  B. Ability to define an email send
  C. Fire an event from Automation Studio to Journey Builder
  C. Fire an event from Automation Studio to Journey Builder

• Question 162:

  NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

  What is the flow?

  A. Triggered Import - user initiated send (not scheduled)
  B. A user-initiated message to send an email to customers who made a purchase daily.
  C. A scheduled automation to send emails to customers who made a purchase daily.
  A. Triggered Import - user initiated send (not scheduled)

• Question 163:

  Which three statements are correct regarding the automation tools in Marketing Cloud? Choose 3 answers

  A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
  B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
  C. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
  D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
  E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
  A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
  B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
  E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.

• Question 164:

  What is a correct statement about Send Log data? Choose 3 answers

  A. Can be accessed via Query activities.
  B. Can be incorporated into standard reports.
  C. Can be stored for a set period of time.
  D. Can be added to a standard data view.
  E. Can be included in measures and filters.
  A. Can be accessed via Query activities.
  C. Can be stored for a set period of time.
  E. Can be included in measures and filters.

• Question 165:

  A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.

  What should a consultant recommend to meet this criteria?

  A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
  B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
  C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
  D. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
  A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

• Question 166:

  A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?

  A. Create and send an email in Email Studio to test the connection and validate tracking.
  B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
  C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
  D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
  D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

• Question 167:

  Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

  What two pieces of information would help NTO achieve this objective?

  Choose 2 answers:

  A. Last purchase date
  B. Products purchased from a competitor
  C. Number of items per order
  D. Channel preference of customers
  A. Last purchase date
  D. Channel preference of customers

• Question 168:

  Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

  A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
  B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
  C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
  D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
  A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

• Question 169:

  NTO wants not only to send to their best customers, but also those most likely to buy.

  What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

  A. last purchase date
  B. proximity to store
  C. lifetime purchase value
  D. conversion rate
  A. last purchase date
  C. lifetime purchase value
  D. conversion rate

• Question 170:

  Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information. How Should they configure these data sources?

  A. Share data extensions from the top-level BU.
  B. Create a local copy of the product data in each BU.
  C. Use the File Transfer Activity to import data into each BU.
  D. Give users the Administrator Role so they can see all of the data.
  A. Share data extensions from the top-level BU.