Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 131:

  The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.

  Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?

  A. Brand guidelines for Corporate Apparel is different from NTO
  B. Managing Unsubscribes for the Corporate Apparel Division only
  C. Sending from a separate IP Address and Domain
  D. Using different From Name and Email Address settings
  B. Managing Unsubscribes for the Corporate Apparel Division only

• Question 132:

  Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

  What action should be taken when using Contact Builder? Choose 2 answers

  A. Conduct manual imports of customer information from Sales Cloud.
  B. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
  C. Combine each individual's channel contact information under one record.
  D. Use Marketing Cloud Connect to include data from Sales Cloud.
  C. Combine each individual's channel contact information under one record.
  D. Use Marketing Cloud Connect to include data from Sales Cloud.

• Question 133:

  Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.

  Which statement describes how this will impact the account?

  A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
  B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
  C. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
  D. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
  D. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

• Question 134:

  An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages. What method should be suggested in this scenario?

  A. Platform Events API
  B. Data View Export with every send
  C. Data Retrieves on the Send Object
  D. Event Notification Service
  D. Event Notification Service

• Question 135:

  As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practices for font usage in email?

  A. Use a web-safe font for text that closely matches the brand's custom font.
  B. Build an email as one image, with all text saved in the brand font.
  C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  D. Build an email using multiple images, with all text saved in the brand font.
  A. Use a web-safe font for text that closely matches the brand's custom font.

• Question 136:

  A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

  Which component should be discussed with the customer to allow for this use case?

  A. Subscriber Key
  B. Contact ID
  C. Member Record
  D. Data Extensions
  A. Subscriber Key

• Question 137:

  Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

  A. The interaction allows re-entry only after exiting, and the contact already exists.
  B. The contact falls below the High Water Mark.
  C. The interaction has an A/B/n split, and the contact does not meet the criteria.
  D. The entry event was not fired via Automation Studio.
  E. The contact did not meet the entry criteria.
  A. The interaction allows re-entry only after exiting, and the contact already exists.
  B. The contact falls below the High Water Mark.
  E. The contact did not meet the entry criteria.

• Question 138:

  Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".

  How could this behavior be corrected?

  A. Ensure "Common Misspellings" is selected as one of the Reply Filters
  B. Ensure the DNS Record Redirect is correctly configured
  C. Ensure the two phrases are added to a filtered keyword list
  D. Ensure the two phrases are added to the "Filtered Keywords" data extension
  D. Ensure the two phrases are added to the "Filtered Keywords" data extension

• Question 139:

  Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

  A. Use Automation Studio with a random split activity.
  B. Create a random data extension within Email Studio.
  C. Create a random data extension within Contact Builder.
  D. Use Journey Builder with a random split activity.
  B. Create a random data extension within Email Studio.

• Question 140:

  Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.

  What statements are accurate regarding Attribute Groups?

  Choose 2 answers

  A. They can contain only one data extension.
  B. They can be created by templates to accomplish certain tasks.
  C. They link data extensions to other data extensions or contacts.
  D. They replicate the structure from the external system data into templates.
  B. They can be created by templates to accomplish certain tasks.
  C. They link data extensions to other data extensions or contacts.