Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 121:

  The customer has these requirements for storing engagement data in their data warehouse:

  1.

  All email open and click activity must be pulled daily from the Marketing Cloud.

  2.

  Output files must meet the specific requirements for the data warehouse.

  3.

  All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

  A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
  B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
  C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
  D. Extract activity of data view tables > Query activity to create the required file > Transfer activity
  C. Query activity to pull data view information > Extract activity of data extension > Transfer activity

• Question 122:

  In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers

  A. Reconcile contact data on multiple Contact IDs
  B. Add a single record to a data extension
  C. Export data from a data extension to any SFTP location
  D. Clear the data from a data extension
  A. Reconcile contact data on multiple Contact IDs
  C. Export data from a data extension to any SFTP location

• Question 123:

  A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud. Which three steps should the consultant use in the solution

  A. Enable triggered sends on the Lead object in configuration
  B. Write an Apex Trigger on the Lead object
  C. Create the triggered send definition in the sales cloud
  D. Create the triggered send definition in the marketing cloud
  E. Put a SOAP API in place via the marketing cloud API
  A. Enable triggered sends on the Lead object in configuration
  B. Write an Apex Trigger on the Lead object
  D. Create the triggered send definition in the marketing cloud

• Question 124:

  A customer has three data extensions that need to be added to Contact Builder

  1.

  Customers contains customer information

  2.

  Orders contains order information

  3.

  Products contains product information How should these data extensions be linked within an Attribute Group? Choose 2

  A. Customer Data Customers Orders Products
  B. Customer Data Customers Orders Products
  C. Customer Data Customers Orders Products
  D. Customer Data Products Orders Customers
  B. Customer Data Customers Orders Products
  D. Customer Data Products Orders Customers

• Question 125:

  A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing

  them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.

  All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

  What solution would a consultant recommend to address this use case?

  A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
  B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
  C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
  D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
  B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

• Question 126:

  A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

  A. One parent business unit and a child business unit for franchise owners.
  B. One parent business unit and a child business unit for each franchise owners
  C. One business unit.
  D. A parent business unit for each franchise owner
  B. One parent business unit and a child business unit for each franchise owners

• Question 127:

  A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions. Which sequence of activities in Journey Builder should accomplish this?

  A. Engagement Split > Send email > Wait By Duration > Random Split > Send email
  B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
  C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
  D. Decision Split > Send email > Engagement Split > Send email
  C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

• Question 128:

  A user in the MC wants to use salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement?

  A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
  B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
  C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
  D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
  C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

• Question 129:

  A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

  A. Upgrade the MC account to ConnectedApp
  B. Turn off link details tracking
  C. Filter data
  D. Turn off Individual Level Tracking
  A. Upgrade the MC account to ConnectedApp
  D. Turn off Individual Level Tracking

• Question 130:

  A customer has several values that need to be used in the body of an email send.

  1.

  The data would be stored in a reference data extension, related on SubscriberKey

  2.

  There may be one or more records for each subscriber

  3.

  The audience is generally over 1 million subscribers

  4.

  The content is time sensitive and should be sent as quickly as possible

  5.

  The customer is not using "Catch and release" sending

  6.

  The reference data extension contains 25 columns What method should be used

  A. AMPScript a single LookupOrderRows function
  B. Dynamic content via the Dynamic content wizard
  C. Server side JavaScript a single LookupOrderedRows function
  D. AMPScript a single lookup function
  A. AMPScript a single LookupOrderRows function