Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 111:

  Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?

  A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
  B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
  C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
  D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
  D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

• Question 112:

  Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

  How should this distributor-specific sender profile be configured in the Marketing Cloud?

  Choose 2 answers

  A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
  B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
  C. Match the external keys of the sender profile and data extension containing account representative details.
  D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
  B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
  D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

• Question 113:

  A company collects subscriptions on its website. It does the following:

  1.

  Compiles that subscription list in a database in the website Content Management System (CMS).

  2.

  Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

  3.

  Uses Marketing Cloud as the database of record.

  4.

  Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements?

  A. File Transfer > Import File > Measures > Send Email
  B. File Transfer > Import File > SQL Query > Send Email
  C. File Transfer > SQL Query > Measures > Send Email
  D. File Transfer > Data Extract > Filters > Send Email
  B. File Transfer > Import File > SQL Query > Send Email

• Question 114:

  Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

  A. Data Designer
  B. Entry Source Data Extension
  C. Contact Configuration
  D. Data Relationships
  B. Entry Source Data Extension

• Question 115:

  Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

  A. Query Activity
  B. Script Activity
  C. Stop Activity
  D. Verification Activity
  D. Verification Activity

• Question 116:

  Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?

  A. _ListSubscribers
  B. _Subscribers
  C. _PublicationSubscriber
  D. _EnterpriseAttribute
  A. _ListSubscribers

• Question 117:

  Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?

  A. Create a scheduled Automation with a Query Activity and a Send Email Activity
  B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
  C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
  D. Create a Journey with a Salesforce Data entry source and an Email Activity
  C. Create a Journey with a Salesforce Campaign entry source and an Email Activity

• Question 118:

  Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers

  A. Increase volume of emails to a wider audience.
  B. Increase the use of dynamic content in emails.
  C. Adopt a Cart Abandonment Email Campaign.
  D. Introduce more identity verification steps in check out process.
  B. Increase the use of dynamic content in emails.
  C. Adopt a Cart Abandonment Email Campaign.

• Question 119:

  What are two ways Contact builder can alter the data in Data Extensions?

  A. Add Single Record
  B. Extract Data
  C. Clear Records
  A. Add Single Record
  C. Clear Records

• Question 120:

  Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values. Which data type should they use for the Order ID field?

  A. Number
  B. Text (15)
  C. Decimal (15,0)
  D. Decimal (15,2)
  C. Decimal (15,0)