Salesforce MARKETING-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-CONSULTANT Online Questions & Answers

• Question 101:

  A customer has several values that need to be used in the body of an email send:

  1.

  The data would be stored in a reference data extension, related on SubscriberKey.

  2.

  There may be one or more records for each subscriber.

  3.

  The audience is generally over 1 million subscribers.

  4.

  The content is time sensitive and should be sent as quickly as possible.

  5.

  The customer is not using "catch and release" sending.

  6.

  The reference data extension contains 25 columns. Which method should be used?

  A. AMPscript a single Lookup Function
  B. Server Side Javascript a single LookupOrderedRows Function
  C. AMPscript a single LookupOrderedRows Function
  D. Dynamic content via the Dynamic Content Wizard
  C. AMPscript a single LookupOrderedRows Function

• Question 102:

  As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?

  A. Use a web-safe font for text that closely matches the brand's custom font.
  B. Build an email as one image, with all text saved in the brand font.
  C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  D. Build an email using multiple images, with all text saved in the brand font.
  A. Use a web-safe font for text that closely matches the brand's custom font.

• Question 103:

  Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

  Which two options could be recommended? (Choose 2 answers)

  A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
  B. Leverage enhanced dynamic content blocks within Content Builder to create language- specific emails.
  C. Leverage personalization strings within the email template to pull in language-specific content.
  D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
  B. Leverage enhanced dynamic content blocks within Content Builder to create language- specific emails.
  D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

• Question 104:

  Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

  How could these auto-reply messages be enabled?

  A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
  B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
  C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
  D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
  A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

• Question 105:

  Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

  Which three criteria should they use to create an audience for this campaign? Choose 3 answers

  A. Lifetime Purchase Value
  B. Proximity to Store
  C. Last Purchase Date
  D. Conversion Rate
  E. Ages in Household
  A. Lifetime Purchase Value
  C. Last Purchase Date
  D. Conversion Rate

• Question 106:

  Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)

  A. Email
  B. CRM ID
  C. Mobile Device ID
  D. Loyalty Program Number
  A. Email
  D. Loyalty Program Number

• Question 107:

  A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

  Given the customer's requirements, which method should be used to automate their monthly promotional email?

  A. Create a triggered automation that includes an import activity and triggered send.
  B. Create a scheduled daily automation that includes an import activity and user-initiated send.
  C. Create a scheduled monthly automation that includes an import activity and triggered send.
  D. Create a triggered automation that includes an import activity and user-initiated send.
  D. Create a triggered automation that includes an import activity and user-initiated send.

• Question 108:

  A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

  1.

  Use an existing Paste HTML email for the first send.

  2.

  Make only minor changes to the email creative for future sends.

  3.

  Send to the subscriber list.

  4.

  Deploy emails manually for now, but possibly automate in the future. Which send method should be used?

  A. Guided Send
  B. Triggered Send
  C. Send Flow Activity
  D. Send Email Activity
  C. Send Flow Activity

• Question 109:

  A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

  A. Create and execute a Data Filter on the _Click data view.
  B. Create and execute a Subscriber Engagement report.
  C. Create and execute a SQL Query against the _Click data view.
  D. Create and execute a Tracking Extract.
  C. Create and execute a SQL Query against the _Click data view.

• Question 110:

  A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.

  What can a user do to ensure that contacts enter this interaction successfully based on the error message?

  Choose 2 answers

  A. Select a source DE with a root relationship to the contact.
  B. Make sure the contact is above the High Water Mark on the source data.
  C. Import new subscribers to the All Subscribers table.
  D. Fire the event in both Automation Studio and the Entry Event.
  A. Select a source DE with a root relationship to the contact.
  B. Make sure the contact is above the High Water Mark on the source data.