Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 181:

  What are three tactics for subscriber growth? (Select 3)

  A. General Email Sign-up
  B. Online Newsletter
  C. Sign up requests specific to various sections of a website
  D. Email capture via Facebook
  A. General Email Sign-up
  C. Sign up requests specific to various sections of a website
  D. Email capture via Facebook

• Question 182:

  A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

  A. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
  B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
  C. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
  D. Create a Test data extension composed of the management team and Test Send to the Test data extension.
  C. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.

• Question 183:

  How is Primary Key used?

  A. Primary Key is used when defining a Send Relationship
  B. Primary Key is the unique value to identify a subscriber
  C. Primary Key identifies a row or a field in a data extension as unique
  D. Primary Key prevents data from being overwritten in a data extension
  D. Primary Key prevents data from being overwritten in a data extension

• Question 184:

  A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

  A. Triggered Send
  B. Send Email
  C. Automated Send
  D. Template Send
  C. Automated Send

• Question 185:

  A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

  A. Triggered Email
  B. Test Send
  C. Guided Send
  D. User Initiated Email
  A. Triggered Email

• Question 186:

  A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard. What needs to be configured in the Marketing Cloud account?

  A. File Transfer
  B. Data Loader
  C. Enhanced SFTP
  D. Encrypted SFTP
  C. Enhanced SFTP

• Question 187:

  What are the ways that data can be imported into the marketing cloud? (Choose 3)

  A. Import Activity
  B. Import Wizard
  C. API
  D. Query Activity
  A. Import Activity
  B. Import Wizard
  C. API

• Question 188:

  Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO's email deliverability? Choose 3 answers

  A. Authenticate email sending to distinguish it from spammers.
  B. Purge old or Inactive email addresses.
  C. Ensure the spam complaint rate is between 1% and 3%.
  D. Purchase lists from companies that guarantee users have opted In.
  E. Encourage subscribers to add the company's sending domain to their address books.
  A. Authenticate email sending to distinguish it from spammers.
  B. Purge old or Inactive email addresses.
  E. Encourage subscribers to add the company's sending domain to their address books.

• Question 189:

  Which segment can be manually refreshed under Actions? (Choose 2)

  A. Random Group
  B. Filtered Data Extension
  C. Standard Data Extension populated by a Query
  D. Filtered Group
  B. Filtered Data Extension
  D. Filtered Group

• Question 190:

  If you have less than 50,000 subscribers your test distribution should be what percent.

  A. 15%
  B. 10%
  C. 5%
  D. 20%
  B. 10%