Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 191:

  A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email. Which results file format is available for selection when generating this report?

  A. Data File (.csv)
  B. Image File (.jpg)
  C. Word Document (.docx)
  D. Compressed File (.tar.gz)
  A. Data File (.csv)

• Question 192:

  A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?

  A. A scheduled automation to import a file containing all of their subscribers.
  B. A scheduled automation to occur every 15 minutes to ensure the data is current.
  C. A file drop automation to execute an import every time a record is updated or added.
  D. A scheduled automation to import a nightly file of updated or changed records.
  D. A scheduled automation to import a nightly file of updated or changed records.

• Question 193:

  The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How should this new audience be created?

  A. Create a Filter Activity in Automation Studio to combine the two data extensions.
  B. Build a Group based on a Data Filter to combine the two data extensions.
  C. Export both data extensions and import into a new data extension.
  D. Populate a data extension using an SQL Query Activity in Automation Studio.
  C. Export both data extensions and import into a new data extension.

• Question 194:

  A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send

  Log and then archives the data into another data extension that holds data for one year.

  Which activity should be used to achieve the backup automatically?

  A. Import File
  B. Data Extract
  C. SQL Query
  D. Filter
  D. Filter

• Question 195:

  If you have more than 50,000 subscribers your test distribution should be what percent per condition?

  A. 15%
  B. 10%
  C. 5%
  D. 20%
  C. 5%

• Question 196:

  An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

  A. Check the "Is Sendable" option
  B. Set the column representing the Subscriber Key as a Primary Key
  C. Set the Email address column as a Primary Key
  D. Relate the Email address to the Suscriber Key
  A. Check the "Is Sendable" option
  D. Relate the Email address to the Suscriber Key

• Question 197:

  When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

  A. A call to action can be text or an image based button
  B. A call to action should be direct and action-oriented
  C. A call to action below the fold performs best
  D. Text buttons receive more clicks than graphics
  C. A call to action below the fold performs best
  D. Text buttons receive more clicks than graphics

• Question 198:

  Which feature can be included in a content box? (Choose 3)

  A. Social Forward
  B. Microsites
  C. Facebook Like
  D. Content Detective
  E. Forward to a Friend
  A. Social Forward
  B. Microsites
  E. Forward to a Friend

• Question 199:

  A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

  A. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
  B. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
  C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
  D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
  D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

• Question 200:

  Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

  A. Engagement Split
  B. Filter Activity
  C. Decision Split
  D. Random Split
  A. Engagement Split