Salesforce Salesforce Marketer EEB-101 Questions & Answers

• Question 281:

  A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship

  that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.

  What is a true statement regarding the default email send behavior for a pre-existing subscriber?

  A. The email will be sent to the email address stored on the data extension.

  B. The email will be sent to the email address stored on the All Subscribers List.

  C. The email will be sent to the field marked as the Primary Key.

  D. The email will be sent to the Subscriber Key on the All Subscribers List.

  Correct Answer: B

• Question 282:

  What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

  A. Style Block

  B. Code Snippet

  C. Script Activity

  D. Free Form Code Block

  Correct Answer: A

• Question 283:

  Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

  A. Email Send Report

  B. Group Refresh

  C. SQL Query Activity

  D. Engagement Split

  Correct Answer: A

• Question 284:

  Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

  A. Automates the template creation process

  B. Provides advanced content personalization

  C. Automates the flow of creating email messages

  D. Inserts responsive content based on the user's viewing device

  Correct Answer: B

• Question 285:

  An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-

  mile radius of a specific zip code and to see an accurate count of subscribers in real time.

  What solution meets this specification?

  A. SQL Query Activity

  B. Contact Builder

  C. Audience Builder

  D. Data Filters

  Correct Answer: C

• Question 286:

  Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.

  The emai team wants to track click behavior for all linked hero images using the naming convention

  "Hero_CTA."

  Which two different methods would ensure click behavior on these images if tracked with this naming

  convention? Choose 2 answers

  A. Include Hero_CTA1 In the filename for each Hero Image.

  B. Add "Hero_CTAn to the Tracking Alias field for each link.

  C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

  D. Include "Hero_CTA" in the Link Tooltip field for each link.

  Correct Answer: CD

• Question 287:

  An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

  A. Include "RE:", "FWD:", "etc." to get the reader's attention.

  B. A/B test the effectiveness of different subjects.

  C. Keep the subject text between 50 and 100 characters long.

  D. Include information relevant to the message in the subject line.

  Correct Answer: BD