Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 1:

  Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

  A. Scheduled Automation > SQL Query Activity > File Transfer Activity
  B. File Drop Automation > Data Extract Activity > File Transfer Activity
  C. Scheduled Automation > Data Extract Activity > File Transfer Activity
  D. File Drop Automation > SQL Query Activity > File Transfer Activity
  B. File Drop Automation > Data Extract Activity > File Transfer Activity

• Question 2:

  A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the

  automation.

  Which tool should a team with no SQL knowledge or support use?

  A. Predictive Email
  B. Scheduled Email Sends
  C. Automation Studio
  D. Journey Builder
  A. Predictive Email

• Question 3:

  When does the validation of email address occur when using a data extension?

  A. Done at the time of Import
  B. Done at the time of Send
  C. Done when admin refreshes it
  D. Done when subscriber updates profile in the profile center
  B. Done at the time of Send

• Question 4:

  When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

  A. Mark the "Is Testable" checkbox
  B. Mark the "Is Sendable" checkbox
  C. Define the Send Relationship by email address
  D. Set the Email Address as the Primary Key
  A. Mark the "Is Testable" checkbox
  B. Mark the "Is Sendable" checkbox

• Question 5:

  What are 2 ways to improve deliverability?

  A. Buy an email list from a trusted source
  B. Add your company's name to the subject line
  C. Make the From Name and Address recognizable
  D. Add how they subscribed to the list at the bottom of the email
  C. Make the From Name and Address recognizable
  D. Add how they subscribed to the list at the bottom of the email

• Question 6:

  Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales. What feature should the company use to manage its opt-out strategy?

  A. Shared Portfolio Items
  B. Shared Emails
  C. Shared Data Extensions
  D. Shared Publication Lists
  D. Shared Publication Lists

• Question 7:

  When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

  A. Lists
  B. Data Extension
  C. Data Views
  D. Import Activity
  A. Lists

• Question 8:

  What is a media query and how is it used? (Choose 2)

  A. a responsive layout that uses a piece of CSS3 code.
  B. the CSS3 code detects the pixel size of the screen on which that email is opened
  C. defensive tactics like using HTML text rather then graphical text
  D. image blocking
  A. a responsive layout that uses a piece of CSS3 code.
  B. the CSS3 code detects the pixel size of the screen on which that email is opened

• Question 9:

  When importing data into marketing cloud the list detective is triggered for which of the following?

  A. Data Extenstions
  B. List Model
  C. Email Addresses
  D. Email Alias
  B. List Model

• Question 10:

  What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

  A. Any Mailing Address
  B. Physical Mailing Address
  C. A way to Unsubscribe
  D. A link to the sender's website
  B. Physical Mailing Address
  C. A way to Unsubscribe