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EEB-101 Real Exam Questions

Salesforce Essentials for Marketing Cloud Email Marketers (SP24)

287 questions available · Page 1 of 29

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Question 1 Single choice

A marketer needs to test personalized content in an email prior to sending.

How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

  1. A

    Create a version of the email that does not include the unsubscribe link.

  2. B

    Deselect the option to Enable System Generated Links in the Test Send.

  3. C

    Send to a Test Data Extension via the Send Flow.

  4. D

    Send the marketing team a link to the Subscriber Preview of the email.

Show answer and explanation

Correct answer: C

Question 2 Multiple choice

Which variable can be tested using the A/B testing tool? (Choose 3)

  1. A

    Email content

  2. B

    Pre-header

  3. C

    IP Address

  4. D

    From Name

  5. E

    ISP

Show answer and explanation

Correct answers: A, B, D

Question 3 Single choice

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.

Which solution should they use to maintain subscriber status?

  1. A

    Import unsubscribes into a data extension, then update status with a query.

  2. B

    Create an automation triggered on unsubscribes from the other system.

  3. C

    Create a suppression workflow for the unsubscribed accounts.

  4. D

    Import unsubscribes with the appropriate status into All Subscribers.

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Correct answer: D

Question 4 Multiple choice

What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

  1. A

    They will be unsubscribed from all available lists

  2. B

    They can resubscribe from the Subscription Center

  3. C

    They can choose to be unsubscribed from all lists in the Subscription Center

  4. D

    They will be unsubscribed from the List used for the send

  5. E

    They will be removed from the data extension

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Correct answers: B, C, D

Question 5 Multiple choice

To make a data extension sendable what must it contain. (Select Two)

  1. A

    Email Address

  2. B

    Primary Key

  3. C

    Subscriber Key

  4. D

    Link ToolTip

Show answer and explanation

Correct answers: A, C

Question 6 Multiple choice

What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

  1. A

    Manages how subscribers receive different categories of emails.

  2. B

    List of subscribers that don't want to receive your communications.

  3. C

    Examples are Newsletters, advertisements and alerts.

  4. D

    Are used with email messages and SMS messages.

  5. E

    Are used with guided sends, user-initiated, and triggered emails.

  6. F

    an understanding of Data Extensions and Web Service API's may be required.

Show answer and explanation

Correct answers: B, E, F

Question 7 Single choice

Northern Train Outfitters sends email order confirmations to customers who have made online purchases.
These emails must follow the "Transactional" CAN-SPAM classification requirements.

Which feature would a marketer use to classify a send under this CAN-SPAM classification?

  1. A

    Send Classification

  2. B

    Send Definition

  3. C

    Delivery Profile

  4. D

    Sender Profile

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Correct answer: A

Question 8 Single choice

Which action will the Validate tool complete when initiated?

  1. A

    Ensure subscribers have not unsubscribed or are undeliverable

  2. B

    Confirm that each content area specified in the dynamic content rules exists

  3. C

    Identify phrases like "click here" or "Free!" that could be marked as spam

  4. D

    Ensure subscribers status at the time of send is Subscribed or Bounced

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Correct answer: B

Question 9 Single choice

A customer would like to automate a weekly email campaign using Automation Studio.

Which send method would the customer use to configure the email?

  1. A

    Send Preview

  2. B

    User-Initiated

  3. C

    Test Send

  4. D

    Guided Send

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Correct answer: C

Question 10 Multiple choice

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers.

What is a key component of optimized email design? (Choose 3)

  1. A

    Build email templates with HTML Paste

  2. B

    Ensure the email renders well in mobile apps

  3. C

    Include an unsubscribe button

  4. D

    Segment the email's target audience

  5. E

    Included personalization and dynamic content

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Correct answers: A, B, E