Salesforce Salesforce Marketer EEB-101 Questions & Answers

• Question 1:

  Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong

  landing page for a particular campaign.

  Which option minimizes the impact of this error?

  A. Send another email to the same subscribers containing the correct link.

  B. Update the link in the stored email content and it will be pulled in automatically.

  C. Locate the job under Tracking and update the URL in the Job Links tab.

  D. Have Support recall the email if it has not yet been opened by a subscriber.

  Correct Answer: C

• Question 2:

  A marketer created dynamic content for an upcoming campaign that renders unique content based on

  subscriber attributes. The marketer would like to preview how each email will render for a given list of

  subscribers.

  How should the marketer proceed?

  A. Select the "Preview" tab within the Classic Content tool.

  B. Create a user-initiated email to send to the list of subscribers.

  C. Use the Test Send tool to trigger copies of the email.

  D. Using the Subscriber Preview tool, cycle through the list of subscribers.

  Correct Answer: D

• Question 3:

  Northern Trail Outfitters wants to display different content areas based on the subscriber data. Which two features can be used to accomplish this? (Choose two.)

  A. Personalization Strings

  B. Profile Mapping

  C. AMPscript

  D. Dynamic Content

  Correct Answer: CD

• Question 4:

  Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers

  stored in data extensions: Education Events and Sales.

  What feature should the company use to manage its opt-out strategy?

  A. Shared Portfolio Items

  B. Shared Emails

  C. Shared Data Extensions

  D. Shared Publication Lists

  Correct Answer: D

• Question 5:

  Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member. Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

  A. Loyalty Member ID

  B. Email Address

  C. Loyalty Member Status

  D. Full Name

  Correct Answer: A

• Question 6:

  An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file. How should the import of event registration data be configured?

  A. Use the Import Activity to overwrite the records in the data extension.

  B. Use the Import Wizard to add new records into the data extension.

  C. Use the Import Wizard to overwrite the records in the data extension.

  D. Use the Import Activity to add new records into the data extension.

  Correct Answer: A

• Question 7:

  A marketing team wants to create an automation that can take a population, evaluate its subscriber data,

  and send a series of emails. The emails received may vary based on each subscriber's engagement with

  previous emails in the automation.

  Which tool should a team with no SQL knowledge or support use?

  A. Predictive Email

  B. Scheduled Email Sends

  C. Automation Studio

  D. Journey Builder

  Correct Answer: A

• Question 8:

  The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder

  emails and opened them each week. The file needs to be encrypted and placed on the bank's external

  SFTP.

  How should the scheduled automation be configured to achieve this?

  A. Filter Activity > File Transfer Activity > Data Extract Activity

  B. Filter Activity > SQL Query Activity > File Transfer Activity

  C. SQL Query Activity > Data Extract Activity > File Transfer Activity

  D. Data Extract Activity > SQL Query Activity > File Transfer Activity

  Correct Answer: C

• Question 9:

  Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?

  A. AMPscript Lookups

  B. Dynamic Content

  C. Sender Profile

  D. Delivery Profile

  Correct Answer: D

• Question 10:

  Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

  A. Link Tooltip

  B. Stored Content Boxes

  C. Track Email Opens

  D. Physical Mailing Address

  Correct Answer: CD