Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 1:

  Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of this error?

  A. Send another email to the same subscribers containing the correct link.
  B. Update the link in the stored email content and it will be pulled in automatically.
  C. Locate the job under Tracking and update the URL in the Job Links tab.
  D. Have Support recall the email if it has not yet been opened by a subscriber.
  C. Locate the job under Tracking and update the URL in the Job Links tab.

• Question 2:

  Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full

  Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.

  Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

  A. Loyalty Member ID
  B. Email Address
  C. Loyalty Member Status
  D. Full Name
  A. Loyalty Member ID

• Question 3:

  Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales. What feature should the company use to manage its opt-out strategy?

  A. Shared Portfolio Items
  B. Shared Emails
  C. Shared Data Extensions
  D. Shared Publication Lists
  D. Shared Publication Lists

• Question 4:

  Northern Trail Outfitters wants to display different content areas based on the subscriber data. Which two features can be used to accomplish this? (Choose two.)

  A. Personalization Strings
  B. Profile Mapping
  C. AMPscript
  D. Dynamic Content
  C. AMPscript
  D. Dynamic Content

• Question 5:

  A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers. How should the marketer proceed?

  A. Select the "Preview" tab within the Classic Content tool.
  B. Create a user-initiated email to send to the list of subscribers.
  C. Use the Test Send tool to trigger copies of the email.
  D. Using the Subscriber Preview tool, cycle through the list of subscribers.
  D. Using the Subscriber Preview tool, cycle through the list of subscribers.

• Question 6:

  A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?

  A. List unsubscribe
  B. Profile attributes
  C. Publication lists
  D. Suppression lists
  C. Publication lists

• Question 7:

  The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image,

  with text below it.

  How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

  A. Create a Text content block.
  B. Create an Image content block.
  C. Create an HTML content block.
  D. Create a Free Form content block.
  D. Create a Free Form content block.

• Question 8:

  A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?

  A. Footer
  B. Email Body
  C. Envelope Content
  D. Link Content
  C. Envelope Content

• Question 9:

  A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)

  A. Order History
  B. Email Address
  C. Data Extension Fields
  D. List Attributes
  B. Email Address
  D. List Attributes

• Question 10:

  Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities. Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

  A. SQL Query Activity
  B. Post to Facebook
  C. Send SMS
  D. Decision Split
  E. Wait By Duration
  C. Send SMS
  D. Decision Split
  E. Wait By Duration