A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this. Which strategy should be used?
A. Double Opt-In
B. Website Signups
C. List Detective
D. Single Opt-In
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
A. Standard Workflow Approval
B. Content Detective
C. Preview Tab
D. Two-Step Workflow Approval
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting
file sent via email.
Which results file format is available for selection when generating this report?
A. Data File (.csv)
B. Image File (.jpg)
C. Word Document (.docx)
D. Compressed File (.tar.gz)
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?
A. Journey Builder Fire Event Entry Source
B. Automation Studio Schedule Starting Source
C. Automation Studio File Drop Starting Source
D. Journey Builder Import Activity Entry Source
A customer wants to grow the number of subscribers in the account. Which two methods should the customer employ to acquire new subscribers? (Choose two.)
A. Preselect email opt-in check boxes at online checkout.
B. Add a "Sign Me Up" form to the homepage.
C. Use a list of email addresses purchased from online vendors.
D. Create an SMS campaign allowing customers to sign up for email.
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce
the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?
A. Send Performance tab
B. Overview tab within Tracking
C. Job Links tab within Tracking
D. Summary tab
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?
A. Triggered Send
B. Send Email
C. Automated Send
D. Template Send
A data administrator is creating a new data extension to store product catalog data.
Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)
A. To ensure data integrity
B. To determine the correct data type
C. To optimize import process speed
D. To save the data extension
A marketer sent an email to a group of subscribers with an invalid link. What step could the marketer take to correct the link after the email has been sent?
A. Change the URL Expiration in Email Administration
B. Update the link using AMPscript
C. Resend the email with the correct link
D. Change the link in Job Links under Tracking
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO
will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
A. Data Filter
B. Filter Activity
C. SQL Query Activity
D. Filtered Group
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