Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 201:

  What must be configured in a Marketing Cloud account to use the import wizard?

  A. Enhanced FTP
  B. File Transfer
  C. Data Loader
  D. Encrypted FTP
  A. Enhanced FTP

• Question 202:

  If you don't have the option for offline tactics what could you consider? (Select 3)

  A. Require email to create an account on website
  B. Registration with incentive on website
  C. Drive online loyalty program registration requiring email address
  D. Promote content via social media that does not requires email registration to access
  A. Require email to create an account on website
  B. Registration with incentive on website
  C. Drive online loyalty program registration requiring email address

• Question 203:

  Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with

  each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.

  Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.

  Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
  B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
  D. Create an API-driven process to put the data directly into the data extension when any data is changed.
  A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

• Question 204:

  Which recipient option is available with Simple Send? (Choose 2)

  A. Group
  B. Data Filter
  C. Data Extension
  D. Audience
  E. List
  A. Group
  E. List

• Question 205:

  A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

  A. Send Preview
  B. User-Initiated
  C. Test Send
  D. Guided Send
  C. Test Send

• Question 206:

  A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

  A. Drag and Drop Segmentation
  B. Data Extract Activity
  C. Send Definition
  D. Query Activity
  A. Drag and Drop Segmentation
  D. Query Activity

• Question 207:

  A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.

  Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

  A. Create a folder structure prior to importing assets.
  B. Import duplicate copies of content for different messages or groups.
  C. Establish a naming convention optimized for search.
  D. Review permissions and roles for users accessing Content Builder.
  E. Focus on creating and importing content for one primary channel.
  A. Create a folder structure prior to importing assets.
  C. Establish a naming convention optimized for search.
  D. Review permissions and roles for users accessing Content Builder.

• Question 208:

  An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file. How should the import of event registration data be configured?

  A. Use the Import Activity to overwrite the records in the data extension.
  B. Use the Import Wizard to add new records into the data extension.
  C. Use the Import Wizard to overwrite the records in the data extension.
  D. Use the Import Activity to add new records into the data extension.
  A. Use the Import Activity to overwrite the records in the data extension.

• Question 209:

  When the number of subscribers exceeds one million records, which data model is preferred?

  A. Lists
  B. Data Extensions
  C. Data Filters
  D. Groups
  B. Data Extensions

• Question 210:

  Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers. Where in Email Studio can the marketer see the performance summary of the recent email send?

  A. Send Performance tab
  B. Overview tab within Tracking
  C. Job Links tab within Tracking
  D. Summary tab
  B. Overview tab within Tracking