Salesforce Salesforce Marketer EEB-101 Questions & Answers

• Question 271:

  Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its

  emails. This data extension only needs to be updated when store information changes, such as when a

  new store opens or a store closes.

  How can this be achieved?

  A. Create an automation to begin when Information changes on a store object using a workflow rule.

  B. Create a scheduled automation to import the file on a recurring basis with store information.

  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

  D. Create a file drop automation to initiate when the store's data extension is updated via import.

  Correct Answer: C

• Question 272:

  A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

  A. Use the Import Wizard to point to rename the file on the FTP.

  B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

  C. Ensure the name of the file in the Import Activity matches the file name on the FTP.

  D. Change the file format from "comma separated value" to "tab delimited."

  Correct Answer: BC

• Question 273:

  A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions. What feature should the marketer use to merge the data into a single data extension to improve sending?

  A. Profile Management

  B. File Triggers

  C. SQL Query Activities

  D. Data Filters

  Correct Answer: D

• Question 274:

  A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year. Which activity should be used to achieve the backup automatically?

  A. Import File

  B. Data Extract

  C. SQL Query

  D. Filter

  Correct Answer: D

• Question 275:

  An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

  A. Preferences, Value, Operator, Lists

  B. Lists, Value, Operator, Images

  C. Customers, Value, Operator, Content

  D. Attribute, Value, Operator, Content

  Correct Answer: D

• Question 276:

  Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions. Which three considerations did the consultant take into account when recommending a data extension-based model over Lists? Choose 3 answers

  A. NTO needs flexible data storage.

  B. NTO will be using Journey Builder.

  C. NTO is storing product and store data.

  D. NTO has fewer than 15 data points.

  E. NTO has fewer than 250,000 subscribers.

  Correct Answer: ABC

• Question 277:

  As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the

  Shipping data extension and the Purchase data extension.

  What activity is designed to address this scenario?

  A. SQL Query Activity

  B. Filter Activity

  C. Group Refresh

  D. File Transfer Activity

  Correct Answer: B

• Question 278:

  A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

  A. Personalization Strings

  B. Delivery Profiles

  C. AMPscript Lookup

  D. Sender Profiles

  Correct Answer: CD

• Question 279:

  Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

  A. Include a "Contact Us" link in the footer.

  B. Use a clear "From" name that is easily recognized.

  C. Include a physical mailing address of the company.

  D. Use animated emojis in subject lines to draw the eye.

  Correct Answer: BC

• Question 280:

  Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder? Choose 3 answers

  A. Updating or creating Salesforce CRM objects or records.

  B. Extracting data from an Audience data extension for analysis.

  C. A/B/N testing as part of the workflow to conduct timing and creative tests.

  D. Criteria setting to segment contacts based on behavior using SQL.

  E. Goal setting to have the system listen to see if users met the goal.

  Correct Answer: ACE