Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 171:

  A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

  A. Personalization Strings
  B. Delivery Profiles
  C. AMPscript Lookup
  D. Sender Profiles
  C. AMPscript Lookup
  D. Sender Profiles

• Question 172:

  Which strategy will improve email deliverability? (Choose 3)

  A. Purge old or inactive email addresses
  B. Purchase lists from companies that guarantee users have opted in
  C. Ensure the spam complaint rate is between 1% and 3%
  D. Authenticate email to distinguish it from spammers
  E. Encourage subscribers to add the company's sending domain to their address books
  A. Purge old or inactive email addresses
  D. Authenticate email to distinguish it from spammers
  E. Encourage subscribers to add the company's sending domain to their address books

• Question 173:

  A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

  A. Report results delivery location
  B. Report results file format
  C. Error report log location
  D. Date range parameters
  E. Error handling parameters
  A. Report results delivery location
  D. Date range parameters
  E. Error handling parameters

• Question 174:

  A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

  A. Responsive Web template
  B. Media template
  C. Mobile-optimized template
  D. Standard template
  C. Mobile-optimized template

• Question 175:

  How can AMPscript customize email messages?

  A. Provide advanced content personalization
  B. Insert responsive content based on the user's viewing device.
  C. Automate the flow of creating email messages.
  D. Automate the template creation process.
  A. Provide advanced content personalization

• Question 176:

  Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account. Which solution can be used to achieve this?

  A. Triggered Email in Email Studio
  B. Import Activity In Email Studio
  C. File Drop Entry Source in Journey Builder
  D. File Drop Starting Source in Automation Studio
  D. File Drop Starting Source in Automation Studio

• Question 177:

  A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

  A. Triggered Sends
  B. Scheduled Sends
  C. Test Sends
  D. A/B Tests
  E. Send Previews
  A. Triggered Sends
  B. Scheduled Sends
  D. A/B Tests

• Question 178:

  Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

  A. Ensure the Nullable box is not checked for the First_Name field
  B. Fill in the source data with "Valued Customer" for each blank First_Name field
  C. Mark First_Name as the Primary Key
  D. Make "Valued Customer" the Default Value for the First_Name field
  D. Make "Valued Customer" the Default Value for the First_Name field

• Question 179:

  A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

  A. Refresh the data filter
  B. Add to Data Extension
  C. Send the email via Triggered Send
  D. Add a new subscriber to a list
  B. Add to Data Extension
  C. Send the email via Triggered Send

• Question 180:

  A marketer is designing email for mobile devices.

  Which three design best practices would the marketer use? Choose 3 answers

  A. Stack the content in a single column.
  B. Keep copy simple and direct.
  C. Use image-based text for hero graphics.
  D. Cut content to make the message fit above the fold.
  E. Design with the most important content at the top.
  A. Stack the content in a single column.
  B. Keep copy simple and direct.
  E. Design with the most important content at the top.