Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 161:

  Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How can this be achieved?

  A. Create an automation to begin when Information changes on a store object using a workflow rule.
  B. Create a scheduled automation to import the file on a recurring basis with store information.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
  D. Create a file drop automation to initiate when the store's data extension is updated via import.
  C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

• Question 162:

  What can you test with A/B Testing?

  A. Subject Lines
  B. Email Message
  C. Content areas
  D. From Name
  E. Dates and Times sent out
  F. All of the above
  F. All of the above

• Question 163:

  A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?

  A. Footer
  B. Email Body
  C. Envelope Content
  D. Link Content
  C. Envelope Content

• Question 164:

  A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)

  A. A/B Tests
  B. Scheduled Sends
  C. Send Previews
  D. Triggered Sends
  E. Test Sends
  A. A/B Tests
  B. Scheduled Sends
  D. Triggered Sends

• Question 165:

  Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?

  A. Send earlier in the day to give subscribers more time to check email.
  B. Add a clear, brief, and urgent call-to-action.
  C. Use images, not text, to improve email look and branding.
  D. Include relevant preheader text in every email.
  D. Include relevant preheader text in every email.

• Question 166:

  A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

  A. Send Email
  B. Guided Send
  C. Send Preview
  D. Test Send
  B. Guided Send

• Question 167:

  A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information,

  she determined many email addresses were problematic.

  Which send tracking metric provides the bounce description "Address is non-existent at the domain?

  A. Soft Bounce
  B. Blocked Bounce
  C. Hard Bounce
  D. Undeliverable
  C. Hard Bounce

• Question 168:

  Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

  A. Use one file type for all images in the email.
  B. Keep total weight with images at 800KB or lower.
  C. Increase DPI and file size for image display.
  D. Rely on image-only emails to engage subscribers
  B. Keep total weight with images at 800KB or lower.

• Question 169:

  Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

  A. Include a "Contact Us" link in the footer.
  B. Use a clear "From" name that is easily recognized.
  C. Include a physical mailing address of the company.
  D. Use animated emojis in subject lines to draw the eye.
  B. Use a clear "From" name that is easily recognized.
  C. Include a physical mailing address of the company.

• Question 170:

  A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

  A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
  B. Process every individual's unsubscribe request within 14 business days.
  C. Include an unsubscribe link in the header or footer of emails.
  D. Ask the subscriber to log in to the Preference Center to confirm opt-out.
  C. Include an unsubscribe link in the header or footer of emails.
  D. Ask the subscriber to log in to the Preference Center to confirm opt-out.