Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 151:

  A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

  A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
  B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
  C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
  D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
  A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.

• Question 152:

  A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

  A. The Customer_ID field in the Data Extension
  B. The Subscriber ID in a System Data View Table
  C. The Email_Address field in the Data Extension
  D. The Email Address Profile Attribute
  A. The Customer_ID field in the Data Extension

• Question 153:

  Which of the following is not a valid data type of list model?

  A. Numeric
  B. Text
  C. Decimal
  D. Date
  C. Decimal

• Question 154:

  What happens if you do not deal with bounce rates of 20% or greater?

  A. Your ISP will suspend your next send.
  B. Your ISP reputation will be impacted.
  C. The next time you send an email the offending emails will be dropped from the list.
  D. Nothing
  B. Your ISP reputation will be impacted.

• Question 155:

  A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?

  A. List unsubscribe
  B. Profile attributes
  C. Publication lists
  D. Suppression lists
  C. Publication lists

• Question 156:

  As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

  A. Import Activity
  B. File Transfer Activity
  C. Group Refresh
  D. Query Activity
  D. Query Activity

• Question 157:

  An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?

  A. SQL Query Activity
  B. Contact Builder
  C. Audience Builder
  D. Data Filters
  C. Audience Builder

• Question 158:

  An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which two steps should the marketer take when creating the data extension? Choose 2 answers

  A. Set the Email address column as Primary Key
  B. Relate the Email Address to Subscriber Key
  C. In Properties, check the "Is Sendable" option
  D. Set the column with Subscriber Key as Primary Key
  C. In Properties, check the "Is Sendable" option
  D. Set the column with Subscriber Key as Primary Key

• Question 159:

  List 3 unsubscription methods?

  A. One-Click Unsubscribe
  B. Survey
  C. Reply Email
  D. Subscription Center
  A. One-Click Unsubscribe
  C. Reply Email
  D. Subscription Center

• Question 160:

  What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

  A. Sales associate request during check out.
  B. Paid Mobile Ads
  C. Capture from Facebook
  D. Authenticate email
  E. Drip campaigns
  A. Sales associate request during check out.
  B. Paid Mobile Ads
  C. Capture from Facebook