Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 141:

  A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

  A. Provide and opt-in checkbox on the mobile app registration form
  B. Promote content on social channels that requests an email address
  C. Search Facebook fans' profiles for mail addresses
  D. Send unsolicited requests on Twitter to sign up for email
  A. Provide and opt-in checkbox on the mobile app registration form
  B. Promote content on social channels that requests an email address

• Question 142:

  A marketer plans to send a Commercial email.

  Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

  A. Include a phone number to call.
  B. Include the mailing address of the sender.
  C. Ensure an opt-out link is present.
  D. State why the subscriber is receiving the email
  B. Include the mailing address of the sender.
  C. Ensure an opt-out link is present.

• Question 143:

  Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

  A. Soft Bounce
  B. Validation Error
  C. Unsubscribed
  D. Hard Bounce
  D. Hard Bounce

• Question 144:

  Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

  A. Send Classification
  B. Send Definition
  C. Delivery Profile
  D. Sender Profile
  A. Send Classification

• Question 145:

  A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

  A. Limit the email text to 250 words
  B. Personalize the email content
  C. Segment the audience for the email
  D. Use an infographic email template
  B. Personalize the email content

• Question 146:

  Which statement regarding editing an email template is true? (Choose 2) *****

  A. Updating an email to reflect changes made in its template can be done in the email properties
  B. Changes to a template cannot be made once it is saved in the application
  C. Changes to a template are automatically inherited in emails built from that template
  D. A template does not automatically affect emails created from that template
  A. Updating an email to reflect changes made in its template can be done in the email properties
  D. A template does not automatically affect emails created from that template

• Question 147:

  An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

  A. A/B test the effectiveness of different subjects
  B. Include information relevant to the message in the subject line
  C. Include "RE:, "FWD:" "etc." to get reader's attention
  D. Keep the subject text between 50 to 100 characters long
  A. A/B test the effectiveness of different subjects
  B. Include information relevant to the message in the subject line

• Question 148:

  A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

  A. Data Filters
  B. Measures
  C. Groups
  D. Query Activities
  A. Data Filters

• Question 149:

  Which feature can segment on behavioral data?

  A. Data Filter
  B. Data Extension
  C. Import Activity
  D. Tracking
  A. Data Filter

• Question 150:

  Which feature can a marketer use to individualize content in an email? (Choose 3)

  A. Specialized content
  B. Audience Segmentation
  C. Predictive content
  D. Personalization string
  E. Dynamic content
  B. Audience Segmentation
  D. Personalization string
  E. Dynamic content