Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 131:

  How are the test audiences for an A/B test selected? (Choose 2)

  A. The test administrator chooses which subscribers to place in each audience
  B. The system automatically uses 15% of the population for each audience
  C. The system randomly places target subscribers into the selected audiences
  D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
  C. The system randomly places target subscribers into the selected audiences
  D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

• Question 132:

  What is a function of the Content Detective tool?

  A. It helps guarantee placement of emails into the inbox
  B. It helps display content in a content box
  C. It helps identify spam triggers in email content and subject lines
  D. It helps track customer traffic generated by content areas within a email
  C. It helps identify spam triggers in email content and subject lines

• Question 133:

  A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status?

  A. Import unsubscribes into a data extension, then update status with a query.
  B. Create an automation triggered on unsubscribes from the other system.
  C. Create a suppression workflow for the unsubscribed accounts.
  D. Import unsubscribes with the appropriate status into All Subscribers.
  D. Import unsubscribes with the appropriate status into All Subscribers.

• Question 134:

  Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answers

  A. Send generic content to appeal to all audiences.
  B. Send multiple emails a day to keep the brand top of mind.
  C. Set cadence expectations up front with subscribers.
  D. Use subscriber data to dynamically populate email content.
  A. Send generic content to appeal to all audiences.
  D. Use subscriber data to dynamically populate email content.

• Question 135:

  Where can a marketer go to learn more information about using APIs? (Choose 2)

  A. Help.exacttarget.com
  B. The Administration tab
  C. Code.exacttarget.com
  D. Help and Training Portal
  A. Help.exacttarget.com
  C. Code.exacttarget.com

• Question 136:

  When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

  A. Publication List
  B. Group List
  C. All subscribers List
  D. None of the above
  A. Publication List
  C. All subscribers List

• Question 137:

  A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

  A. Ensure that the data extension contains a primary key
  B. Select the update type Add and Update
  C. Select the update type Overwrite
  D. Select the update type Add Only
  A. Ensure that the data extension contains a primary key
  B. Select the update type Add and Update

• Question 138:

  What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

  A. The subscriber is unsubscribed from the publication list applied to the send
  B. The subscriber is added to the enterprise global unsubscribe list
  C. The subscriber is deleted completely from the sending account
  D. The subscriber is removed from the List used for the Send
  A. The subscriber is unsubscribed from the publication list applied to the send
  D. The subscriber is removed from the List used for the Send

• Question 139:

  Which data model should be used to create a Group?

  A. Active Audiences
  B. Data Filters
  C. Lists
  D. Data Extensions
  C. Lists

• Question 140:

  A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

  A. Data Extract Activity Interaction
  B. Import Subscriber Wizard
  C. Import Activity Interaction
  D. Manual Data Filter Refresh
  C. Import Activity Interaction