Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 121:

  A new data extension named "Orders" contains order data.

  One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:

  OrderNumber: a unique alphanumeric order number

  customerID: a numeric customer identification number

  OrderDate: the system date and time for the order

  Instructions: an optional alphanumeric string that contains customer delivery notes.

  Which statement accurately reflects the configuration of the Orders Data Extension?

  A. The OrderNumber field will be a Number data type field
  B. All fields in the data extension are nullable
  C. CustomerID will be used as the Primary Key
  D. OrderNumber will be used as the Primary Key
  D. OrderNumber will be used as the Primary Key

• Question 122:

  What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

  A. Require that the subscriber refer a friend
  B. Personalize email content
  C. Send three emails on the first day after sign-up
  D. Share the email program's value proposition
  B. Personalize email content
  D. Share the email program's value proposition

• Question 123:

  Use the Data Extension Model when (Select 4)

  A. You send global messages
  B. You implement triggered sends
  C. You prefer a flexible subscription model
  D. You use the XML API
  E. You use the SOAP or REST APIs
  A. You send global messages
  B. You implement triggered sends
  C. You prefer a flexible subscription model
  E. You use the SOAP or REST APIs

• Question 124:

  What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

  A. Manages how subscribers receive different categories of emails.
  B. List of subscribers that don't want to receive your communications.
  C. Examples are Newsletters, advertisements and alerts.
  D. Are used with email messages and SMS messages.
  E. Are used with guided sends, user-initiated, and triggered emails.
  F. an understanding of Data Extensions and Web Service API's may be required.
  B. List of subscribers that don't want to receive your communications.
  E. Are used with guided sends, user-initiated, and triggered emails.
  F. an understanding of Data Extensions and Web Service API's may be required.

• Question 125:

  What 3 options are available to create a template in the marketing cloud? (Choose 3)

  A. Content Builder
  B. Template Editor
  C. Paste HTML
  D. Mobile Template Editor
  A. Content Builder
  B. Template Editor
  C. Paste HTML

• Question 126:

  A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two

  separate data extensions. Customer Number is a Primary Key field in both data extensions.

  Which two tools could be used to segment the data? (Choose two.)

  A. Data Extract Activity
  B. SQL Query Activity
  C. Send Definition
  D. Filters
  B. SQL Query Activity
  D. Filters

• Question 127:

  A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

  A. Subscribers who click on a specific link
  B. Performance data on the Overview tab
  C. Number of clicks from mobile devices
  D. Images showing how the email rendered on different devices
  B. Performance data on the Overview tab
  D. Images showing how the email rendered on different devices

• Question 128:

  A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be configured? Choose 2 answers

  A. Select the update type "Overwrite"
  B. Ensure the data extension has a Primary Key
  C. Select the update type "Add and Update"
  D. Select the update type "Add Only"
  C. Select the update type "Add and Update"
  D. Select the update type "Add Only"

• Question 129:

  The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

  A. Automation Studio
  B. Playbooks
  C. Data Extract Activity
  D. Filter Activity
  C. Data Extract Activity

• Question 130:

  As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario?

  A. SQL Query Activity
  B. Filter Activity
  C. Group Refresh
  D. File Transfer Activity
  B. Filter Activity