Salesforce EEB-101 Online Practice Questions and Exam Preparation

Salesforce EEB-101 Online Questions & Answers

• Question 111:

  To import a data extension utilizing the add and/or update command what must it contain?

  A. Primary Key
  B. Secondary Key
  C. Subscriber Key
  D. Email Address
  A. Primary Key

• Question 112:

  What are some of the best practices to drive engagement with email marketing? (Choose 3)

  A. segment your communications.
  B. integrate email marketing and CRM systems
  C. Design for Mobile
  D. A/B Testing to see what resonates.
  E. go Social
  A. segment your communications.
  B. integrate email marketing and CRM systems
  D. A/B Testing to see what resonates.

• Question 113:

  Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

  A. Make the First Name and Last name columns Primary Keys
  B. Ensure the Nullable property is unchecked for the First Name and Last Name columns
  C. Check the Nullable property for the First Name and Last Name columns
  D. Set up a default value for the column
  A. Make the First Name and Last name columns Primary Keys

• Question 114:

  Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. What tool is an option for this scenario?

  A. Contact Builder
  B. Automation Studio
  C. Send Flow
  D. Content Builder
  B. Automation Studio

• Question 115:

  Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of this error?

  A. Send another email to the same subscribers containing the correct link.
  B. Update the link in the stored email content and it will be pulled in automatically.
  C. Locate the job under Tracking and update the URL in the Job Links tab.
  D. Have Support recall the email if it has not yet been opened by a subscriber.
  C. Locate the job under Tracking and update the URL in the Job Links tab.

• Question 116:

  A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

  A. Journey Builder Fire Event Entry Source
  B. Automation Studio Schedule Starting Source
  C. Automation Studio File Drop Starting Source
  D. Journey Builder Import Activity Entry Source
  C. Automation Studio File Drop Starting Source

• Question 117:

  What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

  A. Welcome Series Playbook
  B. Birthday Email Playbook
  C. Customer Anniversary Email Playbook
  D. Marketing Playbook
  A. Welcome Series Playbook
  B. Birthday Email Playbook
  C. Customer Anniversary Email Playbook

• Question 118:

  Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

  A. To save the data extension
  B. To optimize import process speed
  C. To ensure data integrity
  D. To determine the correct data type
  B. To optimize import process speed
  C. To ensure data integrity

• Question 119:

  To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

  A. Data Filters
  B. Measures
  C. Data Views
  D. All of the above
  C. Data Views

• Question 120:

  What are the 5 proven email practices to drive revenue? (Choose 5)

  A. Gain Subscribers
  B. Improve Deliverability
  C. Design for Clicks
  D. Send email consumers want
  E. Drive engagement
  F. Use automation
  G. Adhere to the CANSPAM act.
  A. Gain Subscribers
  B. Improve Deliverability
  C. Design for Clicks
  E. Drive engagement
  F. Use automation