Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 161:

  An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

  A. AdWords system automatically attempted to deliver most clicks by noon.
  B. Advertise set the wrong time zone for the account.
  C. Campaign accrued clicks more quickly than the AdWords system anticipated.
  D. New keywords added to the campaign were disapproved.
  C. Campaign accrued clicks more quickly than the AdWords system anticipated.

• Question 162:

  A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

  A. Delete the account.
  B. Change the access levels of other users.
  C. See average cost-per-click (CPC) costs.
  D. Invite others to access the account.
  C. See average cost-per-click (CPC) costs.

• Question 163:

  The Google AdWords system rewards good Quality Score by

  A. Adding a free badge that identifies ads with high Quality Score as "top ads".
  B. Guaranteeing the associated ad to show on all relevant queries.
  C. Placing the associated ad in a higher position.
  D. Placing the most relevant ad into the natural search results.
  B. Guaranteeing the associated ad to show on all relevant queries.

• Question 164:

  Which is a best practice for creating effective ad text?

  A. Repeat words to add emphasis
  B. Use the same ad text for every ad in the ad group
  C. Use a home page for every URL
  D. Include prices and promotions
  D. Include prices and promotions

• Question 165:

  In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

  A. A CPM
  B. A CPM conversion
  C. An effective CPM conversion
  D. An effective CPM
  D. An effective CPM

• Question 166:

  Quality Score and Ad Rank are calculated:

  A. Every time you change your CPCs within your account.
  B. Every time someone does a search that triggers your ad.
  C. A few times a day, based on your ad scheduling settings.
  D. Every time your ad is eligible to serve on a Display Network page.
  B. Every time someone does a search that triggers your ad.

• Question 167:

  An advertiser's ad has been disapproved. Which is the most likely cause?

  A. The ad does not comply with AdWords policy guidelines.
  B. Some keywords do not meet minimum quality requirements.
  C. The ad is a duplicate of another ad in the account.
  D. The location targeting was incorrectly selected.
  A. The ad does not comply with AdWords policy guidelines.

• Question 168:

  Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

  A. Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
  B. Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
  C. Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
  D. Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
  A. Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

• Question 169:

  An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

  A. Contain words that are duplicated in a display campaign.
  B. Generate many clicks and conversions.
  C. Generate many impressions very few conversions.
  D. Contain more than two words in the phrase.
  C. Generate many impressions very few conversions.

• Question 170:

  Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

  A. Their campaigns' daily budget recommendations.
  B. The number of relevant Display Network placements.
  C. The amount of impressions served.
  D. The click through rate (CTR) of their ads
  D. The click through rate (CTR) of their ads