Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 161:

  Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

  A. Ad Rank

  B. Location targeting

  C. Keyword match type

  D. Language targeting

  Correct Answer: A

• Question 162:

  A key benefit of My Client Center (MCC) is that it allows:

  A. Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts

  B. Users to change language targeting settings across multiple AdWords accounts simultaneous

  C. Management of multiple AdWords accounts from a single Google Account login.

  D. Users to manage both AdWords accounts and non-Google search advertising campaigns

  Correct Answer: C

• Question 163:

  Which is a best practice for creating effective ad text?

  A. Repeat words to add emphasis

  B. Use the same ad text for every ad in the ad group

  C. Use a home page for every URL

  D. Include prices and promotions

  Correct Answer: D

• Question 164:

  Which best describes the "Optimize" ad rotation setting in AdWords?

  A. The AdWords system automatically shows the most relevant display URL for each ad.

  B. The AdWords system automatically shows the better performing ads more often.

  C. Two of the ads from the ad group may show to a user on the same page.

  D. The ability to show ads more often to increase impressions.

  Correct Answer: B

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=112876

• Question 165:

  A benefit of Google AdWords image ads is that they:

  A. Allow advertisers to set budgets for each ad variation within an ad group.

  B. Can appear next to related content on a website.

  C. Can be targeted to both the Google Display Network and Search Network.

  D. Are viewable on all mobile devices, regardless of country or carrier.

  Correct Answer: B

• Question 166:

  What does the "Devices" targeting setting allow advertisers to do?

  A. Target ads to specific countries based on mobile phone usage

  B. Select the mobile service providers on which users may see ads

  C. Target mobile phone users in any country around the world

  D. Select video ads to run on mobile networks in certain countries

  Correct Answer: B

• Question 167:

  How are managed placements defined?

  A. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

  B. Advertisers manually select the desired sites on which their ads may appear.

  C. Keywords are used to place ads next to content that matches the ad.

  D. Advertisers can guarantee placement on prominent and popular sites

  Correct Answer: B

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=99502

• Question 168:

  Which is the best way to monitor the performance of a newly created video ad?

  A. Total number of impressions

  B. Click through rate (CTR)

  C. Average cost-per-click (CPC)

  D. Interaction Rate

  Correct Answer: D

• Question 169:

  Which is a best practice for optimizing a display ad campaign?

  A. Create multiple display ads with different colors and font

  B. Create new display ads that clash with the publisher's site for emphasis

  C. Stick with the same template and let it run for at least three months

  D. Blend the call to action into the rest of the image

  Correct Answer: A

• Question 170:

  How can advertisers using click-to-play video ads grab the attention of their viewers?

  A. Use several lines of text on the opening image

  B. Use a standard banner as the opening image.

  C. Deliver key messages early in the video ad.

  D. Use silent videos to focus attention on images.

  Correct Answer: B