Google Google Certifications ADWORDS-FUNDAMENTALS Questions & Answers

• Question 171:

  An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

  A. Pearl and Diamond Necklaces

  B. All jewelry

  C. Gold and Silver Necklaces

  D. About Us

  Correct Answer: A

• Question 172:

  The display ad builder reduces the need for image editing software by allowing advertises to:

  A. Upload custom templates into the existing categories.

  B. Customize templates with messages, images, and logo.

  C. Upload custom fonts for use over images.

  D. Edit their images within the tool.

  Correct Answer: B

• Question 173:

  Which might negatively affect the performance of a video ad on the Google Display Network?

  A. Content with a non-commercial look and feel

  B. A clear call-to-action in the opening static image

  C. Content in the form of a running list of statistics about the company

  D. A video that captures users' attention within the first 10 seconds of play

  Correct Answer: B

• Question 174:

  Which line of ad text would be disapproved based on Google's advertising policies?

  A. Free shipping

  B. Best deals-click here

  C. Fast, easy, effective

  D. Want fast results?

  Correct Answer: B

• Question 175:

  Which is allowable in an AdWords image ad?

  A. Text that flashes continuously to attract the user's attention

  B. Images that look like a system warning

  C. Use of phrases like "hurry" or "limited time"

  D. Content that mimics a news article to appear more factual

  Correct Answer: C

• Question 176:

  Which formula represents how Ad Rank is determined on Google search?

  A. Popularity of the website being advertised.

  B. Historic average position of each ad.

  C. Maximum cost-per-click (CPC) multiplied by Quality Score.

  D. How much an advertiser is willing to spend each day.

  Correct Answer: C

  Reference: http://adwords.google.com/support/aw/bin/answer.py?hl=enandanswer=6300

• Question 177:

  An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

  A. The bids of the next closest competitor

  B. The profit derived from a paid click

  C. The cost of the bid

  D. The quality Score of the keyword

  Correct Answer: D

• Question 178:

  An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

  A. Automatic cost-per-click (CPC)

  B. Manual cost-per-click (CPC)

  C. Cost-per-thousand impressions (CPM)

  D. Cost-per-accusation (CPA)

  Correct Answer: A

• Question 179:

  One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

  A. The AdWords system does not use the keyword or ad group maximum CPC.

  B. The AdWords system does not bid more than the advertiser has determined the click is worth.

  C. An ad achieves the highest Ad Rank possible given the campaign budget.

  D. The campaign budget is not exceeded.

  Correct Answer: B

• Question 180:

  One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

  A. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

  B. Is set to phrase match.

  C. Is set to broad match.

  D. Has its own destination URL that overrides what is set for the ad group.

  Correct Answer: A