Google ADWORDS-FUNDAMENTALS Online Practice Questions and Exam Preparation

Google ADWORDS-FUNDAMENTALS Online Questions & Answers

• Question 171:

  When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

  A. Keyword aggregator
  B. List suggestions
  C. Placement performance report
  D. Ad experiments
  B. List suggestions

• Question 172:

  When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  A. An exclamation point in the display URL
  B. Information about Italian food in the description
  C. Use the same headline and description as other advertisers
  D. Include call-to-actions, such as "Find the nearest location"
  D. Include call-to-actions, such as "Find the nearest location"

• Question 173:

  An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

  A. Pearl and Diamond Necklaces
  B. All jewelry
  C. Gold and Silver Necklaces
  D. About Us
  A. Pearl and Diamond Necklaces

• Question 174:

  A key benefit of My Client Center (MCC) is that it allows:

  A. Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts
  B. Users to change language targeting settings across multiple AdWords accounts simultaneous
  C. Management of multiple AdWords accounts from a single Google Account login.
  D. Users to manage both AdWords accounts and non-Google search advertising campaigns
  C. Management of multiple AdWords accounts from a single Google Account login.

• Question 175:

  An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

  A. Automatic cost-per-click (CPC)
  B. Manual cost-per-click (CPC)
  C. Cost-per-thousand impressions (CPM)
  D. Cost-per-accusation (CPA)
  A. Automatic cost-per-click (CPC)

• Question 176:

  Which is a benefit of AdWords for search marketing?

  A. Collect contact information automatically from potential customers.
  B. Understand how customers navigate websites.
  C. Acquire potential qualified customers.
  D. Increase position in organic search results.
  C. Acquire potential qualified customers.

• Question 177:

  It is beneficial to create multiple ad groups in order to:

  A. Break up keywords and ads into related themes.
  B. Set different budgets for each ad group.
  C. Pause specific keywords if they're not performing well.
  D. Opt specific ad groups into various Google networks.
  A. Break up keywords and ads into related themes.

• Question 178:

  "Automatic placements" on the Networks tab displays: A. Ad variations, such as text ads, image ads, video ads, and Google Places ads.

  B. A complete listing of existing destination URLs.
  C. Search queries that triggered the ads.
  D. Performance on websites throughout the Google Display Network.
  D. Performance on websites throughout the Google Display Network.

• Question 179:

  The maximum cost-per-click (CPC) bid is the:

  A. Amount an advertiser must pay to outbid competitors
  B. Amount an advertiser is required to pay to achieve top ad position
  C. Actual amount an advertiser pays for each click on an ad
  D. Most an advertiser is willing to pay for each click on an ad
  D. Most an advertiser is willing to pay for each click on an ad

• Question 180:

  A primary benefit of location targeting is that advertisers can:

  A. Choose to only target websites based in a specific region or territory.
  B. Choose to target a specific Google domain.
  C. Target any combination of countries, territories, and regions.
  D. Target specific users who have already visited their site.
  A. Choose to only target websites based in a specific region or territory.